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To buy or not to buy, that is the question

Fast fashion antidote brand, Yes Friends, set out to save the world one t-shirt at a time.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Yes Friends campaign
Olu and Funsho model Yes Friends t-shirts.
Photo: Yes Friends.

How seriously do you take your moral conscience? How much heed do you pay to your inner monologue? 

Sam Mabley, one of the founders of Yes Friends, was wandering around a shopping centre one day when his conscience told him that he couldn’t buy any item of clothing that was made un-ethically. Any garment which had in any way contributed to the exploitation of those who had made it was simply off limits.   

To buy or not to buy: it was, and is, a question of justice.  

It may be helpful at this point to remind ourselves why, to put such a thought in context.  

The global garment industry is growing at an unprecedented rate. Having doubled in size in the past fifteen years (in terms of global revenue), it is predicted that by 2030, the industry will have grown by another 63%. What’s more, if it continues to operate at the speed and intensity we’re seeing at present, it will devour far more resources than the earth can possibly provide. This world of ours has never seen anything quite like this.  

The garment industry has therefore, unsurprisingly, become the most labour-dependent industry of our age. In particular, the ‘fast’ fashion industry (a large swathe of the industry that relies on incredibly fast, cheap, and large-scale production) is being propped up by a vast and complex supply chain. It quite literally spans continents. And somewhere, often lost in the middle of it all, are the near sixty-million garment workers, the vast majority of whom are living in poverty.  

Despite it being widely acknowledged as a Human Right, millions of garment workers are being denied a liveable wage. They are drastically over-worked and perpetually under-paid, working in notably dangerous conditions (the likes of which are often highlighted by news of factory fires that continue to take lives in Bangladesh) and denied any form of job security.  

All of this is being relentlessly driven by our insatiable demand.  

With this context in mind, back to Sam.  

Their entire business model exists to be a correction of an industry that is so harmful it can be hard to fathom, and yet, there’s no doom present in the DNA of Yes Friends. 

A few years after his conscience began to nudge him and he’d consequently set up an ethical clothing shop, Sam found himself unexpectedly stumbling upon Bible verses such as, 

‘So I will come to put you on trial. I will be quick to testify against sorcerers, adulterers and perjurers, against those who defraud laborers of their wages’ 

And even,  

‘Look! The wages you failed to pay the workers who mowed your fields are crying out against you. The cries of the harvesters have reached the ears of the Lord Almighty.’ 

That can often happen. One finds themselves bumping into bible verses as one unexpectedly bumps into an old friend that they had just found themselves thinking about – just at the perfect time. You can consider it coincidence, or as Sam did, you can consider it confirmation.  

Fast-forward to April 2021, Sam and a band of merry co-founders launched a strategically simple campaign that caught a huge amount of attention: they encouraged consumers to pre-order a plain white T-shirt for £7.99, thus showcasing that ethical fashion doesn’t have to be unachievably expensive. And two-thousand people did just that (many of whom doubled up, bringing in around 4,000 initial orders), they bought into a product and, more importantly, into an idea. With large scale, small margins, and the will to do things differently, our most foundational items of clothing don’t have to cost the (literal) earth. Yes Friends have proved it.  

When chatting to Sam and Dan (another of Yes Friends’ original pioneers), I was struck by how their hopefulness had, and still does have, practical application. Their entire business model exists to be a correction of an industry that is so harmful it can be hard to fathom, and yet, there is no doom present in the DNA of Yes Friends. On the contrary, optimism and joy are baked into this brand. It reminded me of a conversation I had with Lord Micheal Hastings, a man who has spent his entire life ‘bending the power of the prosperous to the potential of the poor,’ who was a guest on the first season of the Re-Enchanting podcast. Lord Micheal met my gloomy admission that I so often feel too small to be any kind of solution to the world’s many injustices with the kindest and most profound telling off I’ve ever received. He said,  

‘We’re too big not to be the solution. What fills the space of the problem should be our optimism. We should be willing to step into the breach where things don’t work and make them work’.  

And that’s exactly what Yes Friends are doing. Sam’s words had that exact optimism in them when he simply said, ‘we can do this better, so why don’t we?’. He and his team have consequently stepped into the breach where things aren’t working and are showing that things can work in a fairer, non-exploitative, far more conscious way. They are working with a solar powered, water-positive, Fair Trade certified factory in Northern India. On top of this, Yes Friends has pioneered a bonus scheme, paying an additional premium directly to the garment workers, ensuring that they receive a good wage.  

And what’s really striking about Yes Friends’ success, aside from the fact that they’re saving the world one t-shirt at a time, is that their defiant optimism is proving to be rather infectious.  

As noted, it strikes me that when people are buying products from Yes Friends - as well as buying a beautifully crafted piece of clothing – they are purchasing a piece of this defiant hopefulness. People are buying into a better way, committing to making a better choice. It’s this way of innovating that can create a truly circular way of consuming: Yes Friends are serving their customer base, who are serving the garment workers, who are then re-serving the customer base. And on it goes.  

The brand has cultivated such a good relationship with their customers that they have managed to incorporate their voices into the creative process. Their customers are continually encouraged to communicate their wants/needs and even have a say in the design of the clothing.  

Yes Friends are making wonderful, high quality, clothes; and they’re dispelling any kind of ‘it just is the way it is’ myths along the way.  

So, back to our key question. To buy or not to buy? When it comes to Yes Friends products, I should think the answer is obvious.  

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Addiction
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6 min read

Eden in the East End

Belle Tindall writes of her afternoon in an East End kind of Eden, and tells the stories of how, through All Hallow’s Church, Christianity is being lived out in Bow.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A neo-Romanesque church sits at the acute corner of two roads. To its side a tower block rises over a row of low-rise flats.
All Hallows,Bow. 'Ahaba' is an old Hebrew and Arabic word for love.
Google.

Feeling increasingly restless in the comfortable confines of West London, Rev. Cris and Beki Rogers, along with their family and seven others, decided to take on All Hallows Church and make Bow their home.  

Fast forward thirteen years, and here’s Cris, sat with a coffee on the corner of an intersection in the heart of London’s East End, flanked on every side by blocks of flats and talking over the sound of heavy traffic: this is Cris Rogers’ Eden.  

‘I love this place’, Cris delightedly declares, ‘I love the sounds, I love the smells, I love the people’.

And why wouldn’t he? This is the place where Clara Grant, the infamous ‘Bundle Woman of Bow', founded the Fern Street Settlement in 1907, ensuring that thousands of children were warm, fed, taught and loved.  

It is where, in 1913, Sylvia Pankhurst established the East London Federation of Suffragettes, fighting for the rights of working women.  

It is where, in 1985, the profoundly influential grime music artist, Dylan Kwabena Mills (perhaps better known as Dizzee Rascal) was born and subsequently raised.  

It’s not hard to see why Cris describes his home as a place of profound justice, of resilient compassion, of innovative creativity and of rich community. In ways that we’re likely to be unaware of, we exist in the cultural ripple effect of places such as Bow. We owe them a great debt. And yet, there is, of course, another way to perceive and speak of Bow; a perception which places its focus upon slightly different identity markers.  

It is, according to the Government’s Deprivation Indices, one of the most deprived communities in the UK. It has an above average crime rate, with a particularly high number of home break-ins. The percentage of home ownership in the area is 17 per cent, which is dramatically lower than the national average of 65.8 per cent. It is also a community that, because of the establishment and closure of St. Clements Mental Health Hospital, has an increased number of residents who live with mental illness and addiction.  

It is true, in many ways, Bow struggles.  

And it’s not that Cris and the community at All Hallows ignore these facts. On the contrary, they’re on a crusade against poverty in the area, working to eradicate it entirely. They’re also relentlessly pursuing justice and offering support to those in their community who need it most.  

No, ignorance is not the source of Cris’ perspective - Jesus is.  

I’m aware that such a sentence is in serious danger of sounding eye-rolling-ly twee, so allow me a moment or two to explain further.  

The playwright himself took the stage, the author jumped inside the page, the architect inhabited the plans. Admittedly, it’s downright strange. 

John, one of Jesus’ four biographers, opens his work with a prologue of epic proportions. Nestled into this prologue is this line –  

‘The Word (that’s Jesus) became flesh and made his dwelling among us’.  

In John’s original Greek writing, the words ‘made his dwelling’ can be more literally translated as ‘tabernacled‘, or rather, ‘pitched his tent among ours’. Author Eugene Peterson subsequently paraphrases it this way:  

‘The Word became flesh and blood, and moved into the neighbourhood.’ 

The belief that God squeezed himself into the confines of humanity is certainly one of the more mystic elements of Christianity. The premise is that the playwright himself took the stage, the author jumped inside the page, the architect inhabited the plans. Admittedly, it’s downright strange.  

And yet, this is the bedrock of what theologians call Incarnational Theology, a theology of Jesus’ embodied presence on the earth. Or, what Cris Rogers would call ‘moving in and living deep’. It's the astonishing idea that Jesus is present amongst, he is present alongside.  

If the Incarnation happened, as Christians believe that it did, if Jesus really did pitch his tent next to ours – in that, he literally entered into time and place – then the implications of such aren’t only spiritual. The gospel (for want of a less Christian-ese word) is also a physical encounter, it is intent on changing one’s day, one’s week, one’s life, in tangible and practical ways. It must still be found in time and place. The church (as in, the people, not only the building) is one of the most obvious ways through which this could happen, as they take their lead from the one they represent and they themselves ‘move in and live deep’.    

So, with that in mind, back to Bow. 

For the residents of Bow, this thing called ‘Christianity’ is not a set of ideas that floats in the ether. On the contrary, it’s the people that teach them to speak, read, and write English in their ESOL lessons. It’s as tangible as the presence of the food banks, as obvious as the building on the intersection, as relentless as the recovery courses that run week after week.   

Of the people who flow through All Hallows Church 40 per cent are in varying stages of recovery from addiction. It’s not surprising, therefore, that a major focus of Cris’ team is helping people through those often-complicated stages. Whether that be through the AA/NA courses (including one delivered in Russian), or visits to Pentonville Prison when addiction has taken hold once again and paved the way for behavioural mistakes to be made. After all, recovery from addiction is anything but linear.  

And then there’s the recovery service. Every Tuesday evening the building hosts around 40 people who attend a specifically recovery-oriented service, held by Raf, the curate at All Hallows – who himself is ten years clean and sober. This service combines the twelve step programme with the Bible, week after week after week, building a community upon the power of these two liberating texts.  

Moving in and living deep means that the team at All Hallows can take Jesus’ instruction to ‘love their neighbour’ completely literally. Even when that neighbour is breaking into their church’s coffee shop for the fourth time. It means that, together, those neighbours can love their home well and refute the notion that someone has made it when they finally have the means to move out of it. It means that Cris was right where he needed to be when someone walked past their church building on the way to take their own life, and decided to ask for help instead.   

This is what incarnational theology looks like on the ground. This is how Christianity makes itself known in Bow. As Cris says, ‘we are called to love the hell out of our estates as no one else can’.  

An East End kind of Eden   

I’m telling this story through the vehicle of Cris, his family and his team, but this piece really isn’t about him or them; it is about Bow. A beautiful place filled with beautiful people. It’s a story of a group of people living in and learning from a community they know and adore. It’s a story of the mystic nature of incarnational theology looking like a Russian recovery course. It’s a story of being enchanted with one’s home.  

I say this because, as Cris has observed, words matter. The story you tell about a place matters. This is the reason that they have re-written the words to a hymn from 1885, the third verse of which goes like this:  

When through the woods and forest glades I wander 

And hear the birds sing sweetly in the trees. 

When I look down, from lofty mountain grandeur 

And see the brook, and feel the gentle breeze. 

Then sings my soul, My Saviour God to Thee, 

How great Thou art, how great Thou art.

Beautiful as these words are, the story they tell to residents of places such as Bow, is that beauty is elsewhere, that God is more present, and somehow easier to find, in places that look nothing like their home. In order to counter that, these are the words that ring out from All Hallows on a Sunday morning:  

When through the estate and shaded parks I wander 

And see the shops and people in the streets 

When I look up and see the tower blocks’ grandeur 

And hear the cars and the sound of dancing beats.  

Then sings my soul, My Saviour God, to Thee,  

How great Thou art, How great Thou art. 

There is a kind of Eden in the East End, in fact, there are numerous. And while I can’t speak for them all, I can say that Bow is one of the most special places I’ve ever found myself (with some of the best coffee).  

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