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5 min read

To buy or not to buy, that is the question

Fast fashion antidote brand, Yes Friends, set out to save the world one t-shirt at a time.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Yes Friends campaign
Olu and Funsho model Yes Friends t-shirts.
Photo: Yes Friends.

How seriously do you take your moral conscience? How much heed do you pay to your inner monologue? 

Sam Mabley, one of the founders of Yes Friends, was wandering around a shopping centre one day when his conscience told him that he couldn’t buy any item of clothing that was made un-ethically. Any garment which had in any way contributed to the exploitation of those who had made it was simply off limits.   

To buy or not to buy: it was, and is, a question of justice.  

It may be helpful at this point to remind ourselves why, to put such a thought in context.  

The global garment industry is growing at an unprecedented rate. Having doubled in size in the past fifteen years (in terms of global revenue), it is predicted that by 2030, the industry will have grown by another 63%. What’s more, if it continues to operate at the speed and intensity we’re seeing at present, it will devour far more resources than the earth can possibly provide. This world of ours has never seen anything quite like this.  

The garment industry has therefore, unsurprisingly, become the most labour-dependent industry of our age. In particular, the ‘fast’ fashion industry (a large swathe of the industry that relies on incredibly fast, cheap, and large-scale production) is being propped up by a vast and complex supply chain. It quite literally spans continents. And somewhere, often lost in the middle of it all, are the near sixty-million garment workers, the vast majority of whom are living in poverty.  

Despite it being widely acknowledged as a Human Right, millions of garment workers are being denied a liveable wage. They are drastically over-worked and perpetually under-paid, working in notably dangerous conditions (the likes of which are often highlighted by news of factory fires that continue to take lives in Bangladesh) and denied any form of job security.  

All of this is being relentlessly driven by our insatiable demand.  

With this context in mind, back to Sam.  

Their entire business model exists to be a correction of an industry that is so harmful it can be hard to fathom, and yet, there’s no doom present in the DNA of Yes Friends. 

A few years after his conscience began to nudge him and he’d consequently set up an ethical clothing shop, Sam found himself unexpectedly stumbling upon Bible verses such as, 

‘So I will come to put you on trial. I will be quick to testify against sorcerers, adulterers and perjurers, against those who defraud laborers of their wages’ 

And even,  

‘Look! The wages you failed to pay the workers who mowed your fields are crying out against you. The cries of the harvesters have reached the ears of the Lord Almighty.’ 

That can often happen. One finds themselves bumping into bible verses as one unexpectedly bumps into an old friend that they had just found themselves thinking about – just at the perfect time. You can consider it coincidence, or as Sam did, you can consider it confirmation.  

Fast-forward to April 2021, Sam and a band of merry co-founders launched a strategically simple campaign that caught a huge amount of attention: they encouraged consumers to pre-order a plain white T-shirt for £7.99, thus showcasing that ethical fashion doesn’t have to be unachievably expensive. And two-thousand people did just that (many of whom doubled up, bringing in around 4,000 initial orders), they bought into a product and, more importantly, into an idea. With large scale, small margins, and the will to do things differently, our most foundational items of clothing don’t have to cost the (literal) earth. Yes Friends have proved it.  

When chatting to Sam and Dan (another of Yes Friends’ original pioneers), I was struck by how their hopefulness had, and still does have, practical application. Their entire business model exists to be a correction of an industry that is so harmful it can be hard to fathom, and yet, there is no doom present in the DNA of Yes Friends. On the contrary, optimism and joy are baked into this brand. It reminded me of a conversation I had with Lord Micheal Hastings, a man who has spent his entire life ‘bending the power of the prosperous to the potential of the poor,’ who was a guest on the first season of the Re-Enchanting podcast. Lord Micheal met my gloomy admission that I so often feel too small to be any kind of solution to the world’s many injustices with the kindest and most profound telling off I’ve ever received. He said,  

‘We’re too big not to be the solution. What fills the space of the problem should be our optimism. We should be willing to step into the breach where things don’t work and make them work’.  

And that’s exactly what Yes Friends are doing. Sam’s words had that exact optimism in them when he simply said, ‘we can do this better, so why don’t we?’. He and his team have consequently stepped into the breach where things aren’t working and are showing that things can work in a fairer, non-exploitative, far more conscious way. They are working with a solar powered, water-positive, Fair Trade certified factory in Northern India. On top of this, Yes Friends has pioneered a bonus scheme, paying an additional premium directly to the garment workers, ensuring that they receive a good wage.  

And what’s really striking about Yes Friends’ success, aside from the fact that they’re saving the world one t-shirt at a time, is that their defiant optimism is proving to be rather infectious.  

As noted, it strikes me that when people are buying products from Yes Friends - as well as buying a beautifully crafted piece of clothing – they are purchasing a piece of this defiant hopefulness. People are buying into a better way, committing to making a better choice. It’s this way of innovating that can create a truly circular way of consuming: Yes Friends are serving their customer base, who are serving the garment workers, who are then re-serving the customer base. And on it goes.  

The brand has cultivated such a good relationship with their customers that they have managed to incorporate their voices into the creative process. Their customers are continually encouraged to communicate their wants/needs and even have a say in the design of the clothing.  

Yes Friends are making wonderful, high quality, clothes; and they’re dispelling any kind of ‘it just is the way it is’ myths along the way.  

So, back to our key question. To buy or not to buy? When it comes to Yes Friends products, I should think the answer is obvious.  

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7 min read

The bold museum reflecting a “moonlight” experience of the unseeable

Robert Wright visits the UK's only Faith Museum, in Bishop Auckland, and hears how its funder hopes to inspire reflection on the divine.

Robert is a journalist at the Financial Times.

 

A art installaton showing purple and pink flame-like shapes moving in a darkened room
The Eidolon art installation.

It takes a moment to grow accustomed to walking in the dark of the long, steeply roofed room that houses Mat Collishaw’s art installation Eidolon. But the artwork’s impact is immediate. Two huge, moving images in the middle of the room show a blue iris flower. It is being engulfed by flames but not consumed. Speakers play, in Latin, a story from the Hebrew bible’s Book of Daniel in which three young Jewish men survive being thrown into a fiery furnace for refusing to worship the Babylonian king. The artwork is a rare successful attempt to capture in modern art the essence of Christ’s crucifixion and the Christian tradition of martyrdom, with its roots in earlier Jewish beliefs.

Watch Eidolon

Eidolon is one of the highlights of the UK’s first Faith Museum, a bold project opened on October 7 in Bishop Auckland castle, the historic residence of the Bishops of Durham. The museum forms part of The Auckland Project, a series of initiatives in Bishop Auckland, north-west of Darlington, being funded by Jonathan Ruffer, a Christian and successful City investor. Ruffer’s childhood home was outside nearby Middlesbrough. The new institution aims to tell the story of 6,000 years of faith in Great Britain, starting with the Gainford cup and ring stone. The stone, found 90 years ago 10 miles from Bishop Auckland, may date from as early as 4,000BCE. It features carvings regarded as the earliest evidence of religious practice in Great Britain. 

Jonathan Ruffer.

A man stands in a formal dining room that has traditional paintings on the walls
Jonathan Ruffer, in Bishop Auckland Castle.

Ruffer, however, declines to link the museum’s contents to his own faith or an explicitly Christian message. He insists that he is merely seeking to advance discussion of faith in a society where it is little debated but remains a potent force. In the living room of Castle Lodge, his home in the castle grounds, Ruffer compares the contemporary taboo about religion with the very different mores of the 19th century. 

“Nobody talked about sex in Victorian times,” he says. “It’s impossible to imagine that because the public world was silent on it, it was not as much a guiding force as it is today. I think that’s where faith is now.” 

He adds that the 10-year process of establishing the museum has made it “absolutely apparent” to him why there are no other similar institutions. 

“What is a museum for?” he asks. “It’s to gawp at things and if you think what is the subject matter of a faith museum, it’s God. In whatever form and shape that you believe that God to be, you cannot see that topic.” 

The museum is nevertheless rich in sometimes poignant objects that the curators call “witnesses” of faith. They include the Binchester Ring, a ring with Christian symbols dating from the third century of the Christian era. The ring, found only a mile from the museum, is regarded as the earliest known evidence for Christian practice in Britain. There is a small slate, engraved on one side, that served as an altar for Recusant Roman Catholics while their Church was out in the cold and had to stay hidden during the Reformation years. The slate could be turned over and disguised as a normal roof slate when not in use. The museum has on loan the Bodleian Bowl – a rare example of a ceremonial vessel used by one of England’s Jewish communities before King Edward I expelled the group in 1290. 

Ruffer says the impact of the objects – many on loan from other museums - comes from their histories. 

“There’s a great power in the objects that we have,” he says. 

Eileen Harrop.

A priest stands in front of lead glass windows and carved seats.
Eileen Harrop, entrepreneur priest and museum advisor.

Among the advisers on the museum’s establishment was Eileen Harrop, a Church of England priest originally from Singapore and of Chinese origin. She was appointed an “entrepreneur priest” in 2016 to work with Ruffer on The Auckland Project. Meeting in the castle’s former library, she says the museum avoids suggesting all faiths are the same, while also steering clear of Christian proselytising. Harrop, now the vicar of four parishes around Bishop Auckland, expects the museum to have a powerful effect on visitors. 

“It allows for people to experience the God who led Jonathan here,” she says. “It allows for people to enter into all the different ways in which people can identify something about faith and then it’s up to God.” 

A visit’s emotional impact comes largely from the new institution’s first floor, devoted to works created by contemporary artists exploring faith. Some of the most powerful exhibits are black-and-white pictures in which Khadija Saye, a young British-Gambian artist, explores possible uses for religious objects belonging to members of her family, some Muslim and some Christian. Saye lost her life in the 2017 Grenfell Tower fire. 

A series of works by Christian painter Roger Wagner has proved particularly timely. The museum opened the same day that Hamas terrorists started the current Israel-Gaza war with their attack inside Israel. The paintings translate stories from the Christian New Testament to the contemporary, riot-scarred occupied West Bank. 

Eidolon is among the works on the first floor. Harrop calls it an “amazing installation”, particularly for its retelling of the story of Daniel. 

“It relates a story… of what was going on in that particular experience of the faithful person called and protected with his companions in relation with God and the power of faith,” she says. 

Ruffer, meanwhile, shies away from expressing spiritual aspirations. 

Asked how he hopes people will respond to the museum, he says: “I couldn’t care less – that’s up to them. I have many faults but a sense of wanting to tell people or persuade people how they should be is very low down the list.” 

Yet Ruffer is clear that he received a clear, divine call to come to Bishop Auckland. He was first drawn to the area by his enthusiasm for Spanish art and his determination to prevent the Church of England’s Church Commissioners, then owners of the castle, from selling its prize artworks – life-size, 17th century portraits by Francisco de Zurbarán known as Jacob and his 12 Sons. The paintings, saved for Bishop Auckland in 2011 by a multi-million-pound donation by Ruffer, remain in the castle. But the Zurbarán link inspired Ruffer to establish a Spanish Gallery, dedicated to art from Spain, on Bishop Auckland’s Market Place. 

“I came here really through a calling,” Ruffer says. “I felt the need really to drop everything and come up to somewhere in the north-east, to be part of a community.” 

Ruffer’s engagement with the town deepened when the Church Commissioners announced, also in 2011, that they planned to sell the castle. Auckland Castle was formerly a seat of both ecclesiastical and secular power when the Bishops of Durham were prince-bishops – uniquely in England, both secular governors and bishops. The bishops lost the last of their secular powers in 1836. Ruffer bought the castle and transferred ownership to a newly established Auckland Castle Trust, which became The Auckland Project. 

“I’ve heard from people who have through it who have said they can’t really put their finger on what it is, but they must go back again,” 

Ruffer accepts there are issues with trying to capture the imagination of Bishop Auckland’s 25,000 inhabitants from inside a castle whose imposing entranceway symbolises its symbolic role as a seat of sometimes oppressive power. 

“That sense of power is felt as a reality by people,” he says. “But it’s empty. Power has long since moved away from the prince-bishops and then the bishops.” 

The castle’s unique history nevertheless makes it the ideal setting for the museum, according to Ruffer. Exhibits are housed both in a wing of the historic castle and a new, purpose-built extension. Ruffer says the castle was a far better place to site a faith museum aimed at raising questions than somewhere more explicitly linked to a specific faith such as a cathedral close. 

“Auckland Castle has been intricately involved with faith for nearly 1,000 years and yet it hasn’t been a place of worship,” he says. “It has a chapel but it’s ecclesiastical without being a cathedral, church or minster. So it seemed to me that that made it very appropriate for a faith museum.” 

The early signs, according to both Ruffer and Harrop, are that the new institution is encouraging reflection among visitors. Ruffer says the museum has responded to the “elemental need” for faith. He adds that the positive reaction so far vindicates the initiative to establish the museum, which he says has brought together objects and described them “without any directional guidance as to which works”. 

Harrop reports that visitors seem to feel the need to experience the museum a second time after a first visit. 

“I’ve heard from people who have through it who have said they can’t really put their finger on what it is, but they must go back again,” she says. 

Ruffer identifies the museum’s power by saying that it gives people an easier experience of the divine than would otherwise be available to them. He compares the experience of encountering God through the museum to looking at the light of the sun as reflected in soft moonlight. That, he points out, is far easier than looking painfully and directly at the sun. 

“The thing that changes people is to be confronted with something bigger than yourself,” he says.