Article
Comment
Economics
Sustainability
4 min read

Black Friday: don’t shop, try stewarding instead

We're so fallible to consumer culture. Here's how to counter it.

Rosie studies theology in Oxford and is currently training to be a vicar.

A phone screen is held up, showing a shopping page, behind a window displays a Black Friday Sale banner.
CardMapr.nl on Unsplash.

Have you noticed how many times in the last 24 hours you’ve been targeted or tempted by a Black Friday marketing campaign?  

It’s estimated that we can see anywhere from 50 to 400 adverts per day - on TV, billboards, online, and, more than ever, through social media. I’ve never felt more seen and known by the Instagram algorithm, and many of us have experienced items popping up on our feeds which we were talking about with friends only hours before. Is it possible to resist such incessant and elaborate marketing schemes? 

In the lead up to Black Friday this year, I’ve been looking out for a new vacuum cleaner (the rock-and-roll life of a thirty-something year-old). Having done all the research, I’m now poised to cash in on the discounts, regularly refreshing my Argos and Amazon tabs for the latest prices. 

But, as I’ve been comparing the relative pros and cons of cordless versus cylinder vacuums (and marvelling at the development of anti-hair wrap technology), it’s been difficult not to have my interest piqued by various other products being put under my nose by these websites, too.  

And difficult not to feel like, if I don’t act quickly, I’m going to miss out on an offer that’ll not come around again. It’s almost as if these marketing executives know how my brain is going work - even before I go online. But are we humans really as transparent as that? 

Netflix’s new documentary, Buy Now? The Shopping Conspiracy, says that we are. It profiles several ex-insiders from the world’s biggest brands, who expose the manipulative tricks used by these corporations to make us buy more, and the extent to which our desire for endless consumption has been cultivated and capitalised on by design.  

It seems that we humans, evolved and intelligent as we like to believe ourselves, are still fallible to serve the things which were designed to serve us. And the consequences are far-reaching. Online shopping may have dehumanised the consumer experience, but we remain connected to people around the world by global supply chains, and it is individuals and communities whose livelihoods are most dependent on the availability and quality of natural resources, and who live closest to the land, who reap the harmful effects of our incessant buying habits.  

Hazardous e-waste, for example (including discarded laptops, phones, and TVs), is rising by millions of tonnes annually. The UK is a particularly bad offender for illegally exporting toxic e-waste around the world, dumping it in landfills where it releases toxic substances such as mercury, zinc, and lead into local water and soil supplies. 

Back here in the UK, we can feel like such small cogs in such a huge, capitalist machine, that a lot of this seems beyond the realms of our human agency.  

There is certainly value in being savvy with our spending power as consumers. In doing the research to get the best Black Friday deals, as we tighten the purse strings and navigate what has become a protracted and painful cost of living crisis for many. It can be hard for Christmas not to feel like an unavoidably expensive time of year. 

But, perhaps there is also an opportunity to take small, subversive acts of resistance against this dehumanising consumer culture. Actions which reclaim our humanity and human agency, and which recognise our global interconnectedness. 

For example, maybe you could resist the urge to impulse buy something this weekend, by stepping away from the screen to make a cup of tea or go for a walk outside, before clicking ‘Pay Now’. 

Perhaps we could get better at comparing companies’ supply chains and ethical brand ratings, using our spending power to support those which align best with our values. 

And, when we’re making a purchase, let’s take a moment to be grateful for the things we already have, the items we’re buying, and the people who made them. 

The Christian faith invites us to reframe how we see our money and belongings through the lens of stewardship. It’s an underrated principle in today’s context. Stewardship goes beyond just thinking about how we spend our income, to the inherent responsibility we have as humans to look after the world around us, recognising that the earth’s resources are not ones we are entitled to, but are gifts which sustain life. 

The principle of stewardship makes it impossible to hide behind a screen and to ignore the impact which our spending decisions have on people and communities around the world, however far removed from our lives they seem. It invites us to use our money and resources to invest in things which will serve us - and others - well, and tells the world that it matters that we challenge systems which perpetuate economic and environmental injustice. 

And, if I happen to miss out on that vacuum cleaner while I’m out for a walk this weekend, at least it’s less than a month until the Boxing Day sales hit our screens. 

Article
Belief
Creed
Economics
5 min read

The insane economics of Jesus

Does he even know about inflation, budget fights, and mutual funds?

Mockingbird connects the Christian faith with the realities of everyday life.

A still from The Chosen shows Jesus and the disciples around a table
Splitting the bill?
The Chosen.

Written by David Clay. This article first appeared in Mockingbird, 11 November 2025. By kind permission. 

Having evolved into a month-long monstrosity of various parties and trunks-or-treats, Halloween has left my daughters with an absurd surfeit of candy. It’s enough to keep several dentists in business. Even so, my children still fear the annual imposition of the dreaded “dad tax,” which they argue is illegitimate due to their lack of representation. My kids have long since learned that no matter how impressive their hoard of candy, it always runs out eventually. 

What seemed like an abundance the night before is revealed to be limited supply. In other words, my children are always shocked to discover scarcity. 

Most people for most of history produced about enough to keep themselves alive. The Domesday Book (1086 AD), a survey of England commissioned by William the Conqueror, shows that peasants (i.e., people with limited or no land ownership rights who were beholden to a local lord) made up 95 per cent of the population. While peasants in some cases achieved prosperity, this was the exception to the rule of subsistence labor, usually agricultural in nature. For almost everyone, the possibility of starvation was anything but theoretical. 

In that respect, the situation in early medieval England was little different from that in first-century Palestine. There as well, nine out of ten people made just enough to survive — and, sometimes, not even that much. Both Josephus and the New Testament mention the mid-century famine (44–48 AD) that devastated Judea. There was no social safety net in that time and place. People could and did starve to death. 

It was to people permanently conscious of scarcity, then, that a certain self-styled rabbi — until very recently a day laborer himself — said, 

“Do not be anxious about your life, what you shall eat or what you shall drink, nor about your body, what you shall put on. Is not life more than food, and the body more than clothing? …  But seek first his kingdom and his righteousness, and all these things shall be yours as well. Therefore do not be anxious about tomorrow, for tomorrow will be anxious for itself. Let the day’s own trouble be sufficient for the day.” 

Jesus’ audience would have agreed that provision ultimately comes from God. But “don’t be anxious about tomorrow”? In a world where starvation is always just a bad harvest away? Jesus, with a straight face, is instructing his audience to live as if abundance, not scarcity, is the ultimate reality in life. Not for the first time, he seems more than a little disconnected from what it’s actually like to live on this planet. 

Insofar as some of us moderns in industrialized societies are a little less worried about starving or dying from exposure, this is thanks to human ingenuity (thank you very much) coming up with ways to radically increase our productivity. An undeniably magnificent achievement — but also one that’s exacerbated other forms of scarcity. 

Think, for instance, of the “attention economy,” the battle to secure ever-shrinking attention spans. The very computational tools that have made our contemporary standard of living possible have also hooked us up to a constant pipeline of far more information than we could ever possibly process. So much so that the act of paying attention, seemingly a basic feature of being human, is valued at an increasing premium. 

Or, consider time. The mid-twentieth-century economist John Maynard Keynes speculated that automation and enhanced productivity would naturally result in less stress and more leisure time. What he did not foresee is that increasing productivity increases expectations of how productive we should be. Time, in all times and places, is the ultimate “vanishing asset,” but the proliferation of time-management strategies and gadgets tells us, I think, that time seems even more limited when we are expected (or expect ourselves) to hustle and grind. 

I don’t think it’s much of an exaggeration to say that scarcity is the single most pressing reality in human experience. In some form or another, this is true of every human culture. We combat scarcity with the urge to simplify, to streamline, to do more with less, to find life hacks, or invent new technologies. 

Jesus, however, tells us to ignore it. Or, at least, to behave as though scarcity is not that interesting or important. God feeds the birds and clothes the lilies; you’re more important than a bird or lily to God; ergo, God will take care of you. Stop stressing. 

This doesn’t feel aspirational or inspirational. It feels insane. I have a mortgage. I have three girls to put through college. I need money, energy, focus, and time, not the bizarre exhortations of some mystic. Does Jesus even know about inflation? 

But the weird thing is that, yeah, he does. Jesus is very much not detached from the realities of everyday life in his time and place. He is up on current events like collapsing towers and the machinations of Herod Antipas (“that fox,” Jesus calls him. Not a compliment). He seems a little bored by politics, but he’s definitely not naive about the power structures and major players in Galilee and Judea. He makes a conniving, dishonest middle manager the hero of one of his stories. Politics, taxes, sectarian violence, collapsing infrastructure — the Gospels describe Jesus interacting with a world very different than our own, but one that’s still immediately recognizable. 

The difference is that I tend to think of inflation data, budget fights, geopolitical maneuvering over scarce resources, and supply chains as “the real world,” while the kingdom of heaven is something lovely but also a bit airy, a little insubstantial. Jesus saw things in exactly the opposite way. The kingdom is Reality, while the lords of the gentiles, the payment of taxes, even the pressing daily concerns for food and clothing, are all fleeting or at most secondary. And the kingdom is abundant, for its King doesn’t give stones when his children need bread. 

What does it mean to live as if abundance and not scarcity is the final word? I don’t know. What I do know is that what really feels insane, some days, is thinking I can conserve enough time, money, energy, focus or whatever else to build a life in which I find fulfillment or peace. There are cracks in my no-nonsense, economically rational world that beckon me to ask, what if I have no money, time, energy — nothing but my daily bread — only to find that I already have all I need? 

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