Article
Christmas culture
Culture
Development
Music
6 min read

Band Aid: that song, that question

What’s so funny about generosity, kindness and compassion?

Krish is a social entrepreneur partnering across civil society, faith communities, government and philanthropy. He founded The Sanctuary Foundation.

Pop stars sing together while recording a charity single.
Recording the original Band Aid track.

Sometimes a three-minute pop song really can change lives. I should know because 40 years ago a Radio One DJ played a song that changed my life.  

I was 12 years old, growing up in relative comfort in Brighton, when I heard the song “Do They Know It’s Christmas?” by Band Aid play for the first time on the radio. I remember being moved by the lyrics:

"There's a world outside your window, and it's a world of dread and fear, where the only water flowing is the bitter sting of tears." 

As I reflected on the song, I was overwhelmed by the great inequalities in the world. I had food on the table every day, while people in other parts of the world were struggling to survive without even the most basic of necessities.  I had felt so desperate watching Michael Buerk’s TV reports of children suffering in the devastating “biblical” famine in Ethiopia: suddenly, with this song, I was struck by the realisation that perhaps there was something I could do to make a difference, after all.  

As a child, I did what Bob Geldof encouraged me to do: I bought the single, wore the T-shirt, and contributed some of my pocket-money. But it didn’t stop there. As Band Aid turned into Live Aid - a global concert featuring my then favourite band, U2 - I felt that the direction of my life was shifting also. I began to ask questions about what I wanted to do with my life and where I could be most effective in tackling global injustice and inequality.   

I still find myself asking the same questions today, as well as an additional one – has my life over the past 40 years made the difference I wanted it to make? This is exactly the challenge being put to Band Aid. As the world remembers the fortieth anniversary of “Do They Know It’s Christmas?” with the re-release of the single, could it have fresh impact on a new generation, and was it even effective the first time around?  

There are important lessons to learn from Band Aid about whether such initiatives are the intended impact, but often the critiques quickly become excuses not to get involved.  I’d like to look at three of those critiques to see if there is any truth in them – and if they can provoke us into doing more, not less, for the cause of global security in general, and international child welfare in particular.  

I might not agree with everything about the song, but I certainly believe in the power of guitars over guns. I’d rather see meaningful music influence our world than military force any day.

The first is that the way Africa is portrayed is more harmful than helpful.  

While well-intentioned, the depiction of Africa in the Band Aid song, and to be honest, in most charity fundraisers for causes within Africa, has served to perpetuate harmful stereotypes. They paint an oversimplified, monolithic image of Africa as a place of unrelenting despair and degradation, with images of starving children that are supposed to stick in our minds – and do.  

Hans Rosling, in his book Factfulness, surveyed global perceptions of Africa and found that most people vastly overestimate the level of poverty. Because media and charity campaigns rarely show the thriving urban centres, technological advancements, or educated professionals that also define Africa, we are given a one-dimensional narrative that actually dehumanizes African people and perpetuates an “us vs. them” mindset where the West are depicted as saviours to helpless African victims.  

The truth is far more nuanced. Yes, poverty and tragedy exist, but Africa is also home to modern skyscrapers in cities like Lagos, bustling malls in Nairobi, and world-class stadiums in South Africa. Despite underestimating the development of Africa, we should also be careful of measuring success on how many modernised metropoles we can find there. I have been to villages in Uganda, some far off the beaten track, which, while appearing relatively impoverished on the surface, are deeply rich in culture and community. They are aspirational in many ways, where children grow up in the security that extended family can offer.   

To portray an entire continent solely through images of suffering is neither accurate nor fair. We – I include myself – still have so much to learn, both about Africa and from the African people.  

Then there’s that question. Do they know it’s Christmas? Yes, they do. 

The question at the heart of the song—whether Africans know it’s Christmas—has always been problematic.  Across Africa, there are over 730 million Christians, many of whom practice their faith with vibrant passion. Not only do they know it’s Christmas, but in many cases, their faith is lived out more actively than by their fellow Christians in Western nations. 

Christians across Africa are often at the forefront of societal change, leading in politics, science, and development. From presidents to Nobel Prize winners, their work is rooted in faith and a commitment to their communities. Suggesting otherwise is not only inaccurate but also dismissive of their contributions. 

The question needs to be turned back on ourselves: do we know it’s Christmas? Have we added so much tinsel, glitter, sentimentality and consumerism to Christmas that we have lost sight of the incarnation at the heart of the Christmas story – God, seeing a broken world, sent his Son to walk alongside humanity and offer hope and redemption? Jesus crossed the greatest of cultural boundaries to become one of us and live with us, before paying the ultimate price and dying for us. If we really knew this sort of Christmas, what would this mean for the rest of our lives? 

Finally, there’s the problem with the white saviour complex. 

Recent critiques, including Ed Sheeran’s reflections on his involvement in charity work, have highlighted the dangers of the “white saviour complex.” This isn’t just about race—it’s about the mindset that Westerners so often have – that we bring the solutions because those in developing nations lack the knowledge, experience, or ability to help themselves. 

Sheeran himself faced backlash for trying to assist street children during a Comic Relief project, inadvertently causing harm despite good intentions. Imposing solutions from the outside often overlooks the complexities of local contexts and risks reinforcing imbalances of power. Sometimes our good intentions lead to bad interventions. Sometimes they exacerbate problems that were historically caused by the Western nations in the first place - colonialism, resource exploitation, and the arbitrary drawing of borders, for example.   

This cannot be an excuse to do nothing. This is a vital lesson in collaborating better with our African counterparts before we dare to suggest ways forward. “Nothing about us without us” is a principle many modern charities embrace so that solutions are co-designed with the communities they aim to help, ensuring that aid empowers rather than dehumanizes.  

The generosity at the heart of the Band Aid initiative, the desire to show kindness and compassion – and inspire kindness and compassion in others, was an incredible message of hope. It changed my life 40 years ago. Perhaps, as I continue my reflections, it will change my life again. I might not agree with everything about the song, but I certainly believe in the power of guitars over guns. I’d rather see meaningful music influence our world than military force any day. I don’t mind whether movements for positive change are instigated by musicians or politicians.  

Most importantly for me, wherever there is conflict, I pray that the real meaning of Christmas will be discovered.  

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Article
Culture
Digital
Film & TV
Work
7 min read

What my film about the prodigal son really means

Our relentless focus on productivity devalues the things that make us human

Emily is designer and animator at the Theos think tank.

An animated man runs through a jungle.
In Sync with the Sun.
Theos.

Watch now

In his 2021 book 4,000 weeks: Time Management for Mortals, Oliver Burkeman observes that an obsession with productivity doesn’t give us more control over our lives, ‘instead, life accelerates, and everyone grows more impatient. It’s somehow vastly more aggravating to wait two minutes for the microwave than two hours for the oven - or ten seconds for a slow-loading web page versus three days to receive the same information by post.’ 

With technologies like artificial intelligence rapidly accelerating our lives, this constant demand to squeeze more into our time is not only limited to the mundane tasks that we have to do and wish we didn’t. It seeps into what we want to do and indeed must do in order to flourish: creating art, spending time in community, and caring for others. The problem is that these things cannot be measured in productivity metrics because they inherently do not function in that way. How do you measure how ‘productive’ a conversation is? Or a work of art? Artists such as Vincent Van Gogh or Emily Dickinson didn’t see their influence in their own lifetime. 

The more we measure our lives in productivity metrics, the more we devalue the things that make us human, ultimately making our lives and the world around us increasingly artificial. This is the basis of my recent film, In Sync with the Sun, which is a short animation about the rhythms of activity and rest that are written into our world, and what happens when an obsession with productivity takes over.  

I wrote the initial script for the film after a period of burnout. I was fully in the “make the most of every second” mindset, which left me feeling exhausted and confused about where my value resides. In response, I began researching the sleep-cycles of various animals and I was liberated by surprising details such as the fact that lions, which we see as mighty and majestic animals, sleep for around 21 hours a day. Even creatures like jellyfish, which don’t even have brains as far as we know, still have cycles of rest. Every living thing thrives in these rhythms of activity and rest, even down to plants and minuscule organisms. Our whole world is built on this pattern, in sync with the sun. Yet for us humans, our rhythms have been broken by technology, leaving us confused about our limitations and what we should do with our short lives.  

The film begins in nature, deep in the jungle where some leopards are sleeping. But the tranquility is abruptly interrupted by the voice-over declaring, “the war against sleep began when artificial broke into the night.” Brilliant white light breaks up the deep blues and purples on screen, until the screen is filled with blinding white. I wanted it to feel like that moment you peer at your phone in the middle of the night - the pain of your pupils trying to adjust. If you think about it, for 99.9 per cent of human history, our eyes would have never had to do that - until now.  

Artificial light wasn’t powerful enough to change that. Instead, it’s given us an unquenchable guilt about how we use our time. 

With his invention of the light bulb, Thomas Edison was determined to banish the night, and the limitations it enforced on us. Edison was known for being fiercely obsessed with productivity and, as a result, was an anti-sleep warrior who believed,

“There is really no reason why men should go to bed at all.”

As someone living a century on, I find it baffling to imagine that humans should eradicate sleep entirely. Perhaps because just 100 years later we are seeing the results that sleep-loss and over-working can have on our physical health and wellbeing. Maybe we cannot supersede nature after all, since we are an embedded part of it. It seems that “Sabbath" rest is written into our world and into our humanity. Artificial light wasn’t powerful enough to change that. Instead, it’s given us an unquenchable guilt about how we use our time. Now we decide when the day ends, so whoever can rest the least wins. 

The battle is still raging; incandescent bulbs only set aflame that root desire to be increasingly productive. The hamster wheel is spinning uncontrollably, and we must keep up. So, what do we do? The attempt to remove the limitations outside of us has revealed that they are in fact inside of us too. Therefore, the only way to keep up is to remove the human from the hamster wheel altogether. The failure of artificial light leads to the birth of artificial minds.  

 As a creative, this is what frustrates me most about artificial intelligence; that it is mostly being driven by this quest to bring everything under the reign of productivity. It goes without saying that this is greatly needed in some areas of society. Just like artificial light, it can and will do a lot of good in the world. However, when the obsession with productivity is prioritised over human flourishing, that’s when we know there is a big problem with how we view our lives.  

Thinking back to the examples of Van Gogh and Emily Dickinson; what is lost when we don’t allow space for artists, carers, mothers, or any skilled role that requires an element of patience? For me personally, I can’t force creative inspiration, instead it comes at me, often at times when I’m not looking for it. Similarly, sometimes that inspiration leads directly to an instant idea, but most often it’s a vague idea I jot down to which later life experiences and opportunities then build onto, forming it into something bigger and more in-depth. This could be compared to a role or situation that requires relationship building. Sometimes there are moments of instant bonding and “productive” progress in relationships, but it’s often more complex where external experiences or changes, which are outside of our control, may unexpectedly deepen understanding between people after long periods of frustration. 

In my animation, I used the metaphor of a butterfly to illustrate this sentiment. After the character realises he is not made for a life of relentless productivity, he steps out of the black and white skyscraper into the lush wilderness. A butterfly lands on his productivity badge and the voice over says, “You’re not a machine.” I imagine the Creator saying this to the loved creation. Creatures like butterflies seem completely unproductive to our human standards. They take weeks to form in the chrysalis and exist in the world for less time than that. Yet they are a source of wonder and beauty for anyone who has the privilege of seeing one up close. A reminder that nature is not in a rush. Where AI is concerned, however, speed and profit are the focus of desire. But looking at the world around us - that we are a part of - it’s clear that not everything can or should be valued by these limiting metrics alone. 

The overarching narrative of In Sync with the Sun is loosely inspired by the biblical story of the prodigal son. The main character has travelled far away from his home in pursuit of success, and he eventually realises that this master does not love him. At the end he comes home again, finding connection in community and in the good rhythm of productivity and rest that he came from. I wanted the film to address the issues that an unhealthy obsession with productivity can cause, and instead evoke a desire to accept and live more in sync with the boundaries and rhythms that are embedded in the natural world we are a part of.  

The film ends with the line, “The only thing that can stay awake is not awake at all.” In the midst of the changing world of AI, humans might be tempted to measure our productivity levels in comparison to these machines. However, technologies always raise the productivity bar higher and higher, and one day we need to accept that we simply aren’t going to be able to reach it. We don’t sit apart from nature like technology does, so let’s stop resenting that, and instead celebrate it. To quote Oliver Burkeman again,  

“the more you confront the facts of finitude instead - and work with them, rather than against them - the more productive, meaningful and joyful life becomes.” 

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