Article
Comment
Ethics
Fashion
Race
5 min read

Anna Wintour is not a moral compass

The Vogue editor’s championing of diversity is all very well, but it’s based on what sells
Anna  Wintour stands holding a small mic.
Anna Wintour.
UKinUSA, CC BY-SA 2.0, via Wikimedia Commons.

Last month, the Costume Institute at the Metropolitan Museum of Art in New York launched a new exhibition. “Superfine: Tailoring Black Style” highlights the history of Black people resisting white supremacy through their sartorial choices. A few weeks after it opened, the 2025 Met Gala, which serves to raise funds for the Costume Institute, was chaired by Black voices across the creative industries, including A$AP Rocky, Pharrell Williams, Lewis Hamilton, Coleman Domingo and Lebron James. The exhibition has already received rave reviews from Black writers and academics, likely in part due to its co-curation by Monica Miller, who literally wrote the book on the subject Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity

Concurrently, a few hours south of New York City’s Metropolitan Museum of Art in Washington DC, Donald Trump was calling Diversity and Inclusion initiatives “dangerous, demeaning and immoral.” A series of policies rolled out across the US federal government has led to the shutdown of not only diversity programmes, but a quiet disappearance of wording and other initiatives that might be interpreted as promoting similar themes. 

But the Costume Institute, which does not receive any federal funding, is uniquely free to follow Anna Wintour’s steer. And Wintour, Conde Nast’s Chief Content Officer and Editor in Chief of Vogue, is fighting back. “I feel we need to be courageous”, she told the Washington Post last month. Now, she added, is “a challenging time”.

Until now, Wintour has been an unlikely activist. Vogue has long been criticised for a range of ethical issues that include,  including lack of diversity, promotion of unhealthy body standards, and the sexualisation of young women. But are the magazine and Wintour now our bastion for future hopes of racial justice and equality?

In 2020, many of my friends and family ordered books and listened frantically to podcasts about race in America because of the events surrounding George Floyd’s death. In May 2020, a video circulated of officer Derek Chauvin suffocating George Floyd as he called out for his mother, leading to a flurry of protests and debates about the racial bias present in institutions. 

In those days, learning about the systematic injustice faced by Black Americans and calling for change felt popular. Everyone was doing it. Books like The New Jim Crow by Michelle Alexander, Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge, The Color of Law by Richard Rothstein, and How to be an Anti-Racist by Ibram X. Kendi filled our Amazon carts and library holds. 

These days, many of those books have quietly disappeared from the shelves. For sure, there are those who continue to fight for racial equality. But the winds have changed, with some companies - like Conde Nast - landing on one side, while Google, Meta and Amazon disappear from the horizon. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities.

It might seem obvious that brands are not the best source for our moral formation. But the fact is that many of them see themselves as culture-forming and mission-driven. If you don’t have something else to help form your idea of what the world should look like, why not Vogue, with its picture-perfect editorials, or Google, with its future-facing innovations? 

For me, my beliefs in diversity and racial justice come from something stronger: my Christian faith and the many Black men and women globally who share this faith with me. It was my reading of Black Liberation theologian James Cone that first showed me the depths of beauty I could gain by understanding my faith through someone else’s perspective. Cone was famous for his book which drew parallels between Jesus’s death on the cross by Roman crucifixion, and the deaths of many Black men by lynching in the American South. Cone stopped me in my tracks, making me rethink a key symbol of my faith. He said this: 

“The cross has been transformed into a harmless, non-offensive ornament that Christians wear around their necks. Rather than reminding us of the “cost of discipleship,” it has become a form of “cheap grace,” an easy way to salvation that doesn’t force us to confront the power of Christ’s message and mission. Until we can see the cross and the lynching tree together, until we can identify Christ with a “recrucified” black body hanging from a lynching tree, there can be no genuine understanding of Christian identity in America, and no deliverance from the brutal legacy of slavery and white supremacy.”

It won’t make it into a Vogue editorial anytime soon– but maybe that’s the point. 

A faith-based belief in justice comes with challenges. It can feel tiring to face a troubled history of racism in a religious institution. Existing in diverse, faith-based communities brings everything from awkward cultural differences to true and genuine disagreements. The global Anglican communion faces tension between white, liberal progressives in the UK who want to celebrate gay marriage in the Church of England, and an assemblage of Christians of colour in the Global South who maintain strong convictions about traditional views of marriage and gender. Our faith in Christ is the anchor that holds us together. But these are real disagreements; they’re not trivial, and there’s no easy way forward. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities. And this is why we can’t rely on people like Anna Wintour to form our vision for the future. As nice and important as it is to promote diversity in models, photographers, and designers, ultimately Vogue will be shaped by what its editors and publishers think will sell on the newsstand.  

This is my plea for us all. Let’s not let the shifting tides of any company– Meta or Vogue– decide our ethical convictions towards justice. Let’s rely on something stronger.

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Article
Character
Culture
Film & TV
5 min read

Deceit is integral to success in Destination X

Travel and trickery make for a miserable journey
A composite images show a map of Europe with Destination X contestants pictures above.
BBC.

Like me, you may have recently been watching Destination X, where 13 contestants compete to win £100,000 by guessing where the coach they are travelling on has stopped. Blocked from seeing out of the windows and given just a few clues to their locations, the contestants have to work out where they are. Similar to Traitors, it tries to give reality TV a respectability while also providing the gossipy drama that underpins the format.  

Opportunities for extra clues are possible, with contestants competing against each other to receive them. Only some of the competitors are allowed to view the extra clues. This secret knowledge quickly causes thirteen pretty nice contestants to mistrust, lie, suspect, accuse, and keep secrets. After three new players are added in, there is a clear divide between the ‘OGs’ and the rest. It reminded me of Lord of the Flies, with alliances, rivalries, and judgements of player’s usefulness taking scarily little time to flourish. 

The breaking of societal expectations to be truthful, reliable, and work for the common good is perhaps the appeal of these shows. The Judeo-Christian Ten Commandments still underpin the Western world, and lying, greed, and selfishness are all still denounced as wrong by mainstream ethics. There is an enormous amount of talk in Destination X, as there is in the Traitors, about ‘playing the game;’ legitimising breaking normal behaviour in order to win the competition. We watch on, enjoying the chance to wonder how we would manage in a world where lying, cheating, and manipulating is expected and encouraged by the rules of the game. 

The thing is, breaking these rules seems to make everybody so miserable. In the first episode, Deborah won a big clue, chose only to share it with one teammate, and was so burdened by the guilty secret that she lost the first location test and left the game immediately. In another episode, some OGs win a challenge and choose to deliberately misinform the others, including the rest of their gang. When the disinformation is revealed, and directly causes the exit of another OG, the sense of guilt as others realise the deception is plain to the viewer. Time after time, players begrudge ‘the game’ for the lies they are telling- but it is their own decision to keep the secrets to themselves. 

Perhaps the most striking thing is how quickly people lose track of the artifice of the game, and how integral to their reality their deceit has become. Towards the end of the series, as the money gets closer, the contestants harden further towards each other, and deception seems to come more easily. Perhaps this is why the guilt makes them miserable- with a little encouragement, their sense of right or wrong has disintegrated into instinct for survival. 

The people that seem to be having the best time on Destination X are Daren and Claire, perhaps the two players who are happy to trust their colleagues the most, and lie to them the least. Both of them do better in the competition than other contestants who embrace a selfish and cynical approach. 

Obviously these shows are games, and the contestants exit to their normal lives and resume being nice people. But they reveal a deeper truth that living cynically does not make a person happy. Although lying, cheating, and making the most of advantages might bring wealth, success, power, fame, and so on, living selfishly only makes a person miserable.  

People who lie or cheat may seem to get ahead, but it only poisons their heart. 

This reveals our design as humans to be communal, selfless beings. Describing the state of humanity before evil entered the world, the first verses of the book of Genesis describe a generous care between the first humans and their world. The very first books of the law in the Old Testament continually exhort God’s people to show love to their neighbour and compassion upon foreigners and the poor. 

Jesus used to have this great phrase for those who would follow his teaching for a selfless life. He said that they would inherit ‘life to the full,’ or ‘life that is truly living.’ It was his conviction that simple acts like telling the truth, desiring others to prosper, and being generous were the way to a content and satisfied life.  

But the kicker in Jesus’ teaching was not just that the person would receive a more satisfied life, but that each act would make the person more Godly. These acts stack together- to make a life of generosity rather than selfishness that nourishes our humanity- but also to form us towards being a better human. It creates a virtuous circle. A good act leads to a purer heart which leads to another good act. St Paul terms this ‘going from glory to glory’ in one of his letters encouraging a congregation to do just so. This circle deepens the contentment in the ‘life that is truly living’ that Jesus promises- living as God created humans to do reaps the relational, communal satisfaction that God intended the human experience to contain. 

It works the other way too. People who lie or cheat may seem to get ahead, but it only poisons their heart. Becoming de-sensitised to their acts, further selfishness follows. Each act separates them further from the human experience they were designed to enjoy, and dissatisfaction follows. Often this is exacerbated by more attempts to cover the feeling with selfish ambition. 

People who treat the real world like competitors treat Destination X, as a game to be won, with prizes that come at the cost of disinheriting others, may find wealth or power. But they will not find the contentment of life to the full that the way of Jesus offers and their humanity craves. 

Whilst we sit at home enjoying players’ ability to break cultural taboos and suffer the emotional consequences, we might reflect that it is better to be content than victorious- and miserable. 

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Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
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Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
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