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General Election 24
Politics
5 min read

The tale of two Hindu Prime Ministers

June 4th told a brief but bold story of Modi’s India. July 4th will reveal the mind of the UK.

Rahil is a former Hindu monk, and author of Found By Love. He is a Tutor and Speaker at the Oxford Centre for Christian Apologetics.

official surround an open case containing an electronic voting terminal and cables.
Indian election officials unpack a voting machine.
@BruceDGilley on X.

After 44 days of voting across India, 640 million people entered 5.5 million election booths to choose who would be their next Prime Minister.  

Finally, on June 4th the result was announced, and India had chosen the devout Hindu incumbent PM Narendra Modi.  

But wait for the twist! Mr Modi announced way ahead of the elections that his ruling BJP party would win a significant majority of 400 seats out of the 543 in the Lower House. Many of the pollsters felt this was possible, among them Axis My India, the country’s most prominent polling company. Data-driven pollsters and an action-filled mass-media told the world that Mr Modi would have his thumping majority for a third consecutive term. Bafflingly not… 

When the results were counted on June 4th it turned out that Mr Modi’s BJP managed a disappointing 292 seats, dropping it short of the majority needed to continue the status quo of Indian governance.  

Pradeep Gupta, Founder and CEO of Axis My India, wept in front of media cameras, revealing to the hundreds of millions of voters that even after accurately predicting so many national and state elections, he can also get things terribly wrong.  

The world media was largely shocked but couldn’t hide its glee. The Economist told readers on its front cover that Modi’s ethno-nationalist shortfall was a “triumph for democracy.” The Financial Times told its readers that Modi was “weakened”, and other headlines across the globe revealed that even the “most popular world leader” can be humbled. 

Even though it was startling to most of those who kept an eye on this mammoth undertaking of democracy I was strikingly surprised to notice that no one claimed that the election was “rigged” or that there was “Russian interference” (or Chinese in the case of India)! It was simply accepted…alliances were struck and, within a day, 1.4 billion people in India moved ahead with Mr. Modi still as its PM, now heading the National Democratic Alliance parliamentary grouping. The smoothness of the political system after such a seismic surprise is quite astonishing to a “westerner” like me. In our “sophisticated” part of the world we seem to be confused as to who has won an election or even a referendum for that matter. 

“Democracy” to many millions in India simply means, “elections” and in some towns and cities people queued for six hours to vote. 

Mr Modi lost in the city of Ayodhya! This is where he consecrated the controversial Hindu temple on top of the ruins of a sixteenth century mosque that Hindu nationalists demolished in 1990. A disapproval by the people of the Hindu hub of Ayodhya is like saying that the Taliban have now decided to wave the rainbow flag… or that the state of Texas is now officially going full on vegan. 

It’s interesting that no politician or media outlet echoed the chants and mantras of western elections or referendums in recent years and roared, “the people don’t know what they’ve voted for…so let’s do the vote again!” Quite strange for a nation whose GDP per capita is only $2,300… 

350 million people in India live below the poverty line and I would go as far as to argue that 450 million of its inhabitants do not even know what the United Nations is let alone what it stands for. “Democracy” to many millions in India simply means, “elections” and in some towns and cities people queued for six hours to vote. Human Rights, Freedom of Expression or Religion are alien ideas when all you need is a meal.  

It is humbling not just for Narendra Modi as the mass media have said in the west but even for keen observers here such as myself. That’s the first lesson. 

The second lesson from this stunning outcome is to never ignore the people you think you can easily ignore… 

It was the poor (even Hindus) whose homes were blatantly demolished to build the Hindu Temple in Ayodhya that went against Mr Modi. It was the farmers who protested for months for their financial security that decided that their leader is not really a man of the commoner but of the corporates. At least that’s the image Mr Modi gave them. About 55 per cent of India’s population receives an income related to the agriculture industry.  

Finally, the Dalit (lowest caste) community didn’t vote the way the BJP expected. Even though their PM is from the lower Ghanchi caste they didn’t see in him any action suggesting that he is one of them. 

At the beginning of his decade of rule Mr Modi cunningly utilised the fact that he is from a low caste background, a simple tea-selling family and not educated at Oxford or Stanford. And it worked. 

But now the very people he cast a net over are beginning to peer through his fickle facade. “The axe convinced the trees in the forest that because its handle was made of wood it was one of them” is a Turkish proverb that comes to mind. Eventually, the trees catch on. When you fool people time and again, eventually they get the antibodies.  

UK Prime Minister Sunak is also a devout Hindu who often uses the Hindu term dharma when he talks about ‘duty to his nation.’ And yet he is quite the opposite on many other accounts. Sunak is from a very educated and wealthy background. He went to Winchester School and then on to Oxford and ran a hedge fund before entering politics. He is liked by many world leaders and admired by HM Treasury, the government department he used to run. A ‘technocrat’ in every sense of the word and yet he is facing the same doubts and demands from the electorate – about integrity. I do not wish to isolate PM Sunak on the integrity chart but leaders and those with tall responsibilities attract a higher demand. Wisdom in the Christian Bible says, “to whom much is given, much will be required.”  

June 4th told a brief and bold story of PM Narendra Modi’s India. July 4th will reveal the mind of the United Kingdom. How will we treat the people or politicians we disagree with? Dutch theologian and professor Benno Van Den Toren once told me that the minute you laugh at an idea you disagree with, is the exact moment you lose access to understanding what the individual or idea is trying to say. Will we seek to understand? Or simply win? The ruling class in India won for a decade whilst ignoring their opponents and as a result eventually lost their majority. As important as the result on July 4th in the UK is what happens after, how we steer our hearts and treat those who didn't vote as we did.  

That is the humbling lesson to learn from the 640 million voters of India.

Article
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Economics
Sustainability
4 min read

Black Friday: don’t shop, try stewarding instead

We're so fallible to consumer culture. Here's how to counter it.

Rosie studies theology in Oxford and is currently training to be a vicar.

A phone screen is held up, showing a shopping page, behind a window displays a Black Friday Sale banner.
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Have you noticed how many times in the last 24 hours you’ve been targeted or tempted by a Black Friday marketing campaign?  

It’s estimated that we can see anywhere from 50 to 400 adverts per day - on TV, billboards, online, and, more than ever, through social media. I’ve never felt more seen and known by the Instagram algorithm, and many of us have experienced items popping up on our feeds which we were talking about with friends only hours before. Is it possible to resist such incessant and elaborate marketing schemes? 

In the lead up to Black Friday this year, I’ve been looking out for a new vacuum cleaner (the rock-and-roll life of a thirty-something year-old). Having done all the research, I’m now poised to cash in on the discounts, regularly refreshing my Argos and Amazon tabs for the latest prices. 

But, as I’ve been comparing the relative pros and cons of cordless versus cylinder vacuums (and marvelling at the development of anti-hair wrap technology), it’s been difficult not to have my interest piqued by various other products being put under my nose by these websites, too.  

And difficult not to feel like, if I don’t act quickly, I’m going to miss out on an offer that’ll not come around again. It’s almost as if these marketing executives know how my brain is going work - even before I go online. But are we humans really as transparent as that? 

Netflix’s new documentary, Buy Now? The Shopping Conspiracy, says that we are. It profiles several ex-insiders from the world’s biggest brands, who expose the manipulative tricks used by these corporations to make us buy more, and the extent to which our desire for endless consumption has been cultivated and capitalised on by design.  

It seems that we humans, evolved and intelligent as we like to believe ourselves, are still fallible to serve the things which were designed to serve us. And the consequences are far-reaching. Online shopping may have dehumanised the consumer experience, but we remain connected to people around the world by global supply chains, and it is individuals and communities whose livelihoods are most dependent on the availability and quality of natural resources, and who live closest to the land, who reap the harmful effects of our incessant buying habits.  

Hazardous e-waste, for example (including discarded laptops, phones, and TVs), is rising by millions of tonnes annually. The UK is a particularly bad offender for illegally exporting toxic e-waste around the world, dumping it in landfills where it releases toxic substances such as mercury, zinc, and lead into local water and soil supplies. 

Back here in the UK, we can feel like such small cogs in such a huge, capitalist machine, that a lot of this seems beyond the realms of our human agency.  

There is certainly value in being savvy with our spending power as consumers. In doing the research to get the best Black Friday deals, as we tighten the purse strings and navigate what has become a protracted and painful cost of living crisis for many. It can be hard for Christmas not to feel like an unavoidably expensive time of year. 

But, perhaps there is also an opportunity to take small, subversive acts of resistance against this dehumanising consumer culture. Actions which reclaim our humanity and human agency, and which recognise our global interconnectedness. 

For example, maybe you could resist the urge to impulse buy something this weekend, by stepping away from the screen to make a cup of tea or go for a walk outside, before clicking ‘Pay Now’. 

Perhaps we could get better at comparing companies’ supply chains and ethical brand ratings, using our spending power to support those which align best with our values. 

And, when we’re making a purchase, let’s take a moment to be grateful for the things we already have, the items we’re buying, and the people who made them. 

The Christian faith invites us to reframe how we see our money and belongings through the lens of stewardship. It’s an underrated principle in today’s context. Stewardship goes beyond just thinking about how we spend our income, to the inherent responsibility we have as humans to look after the world around us, recognising that the earth’s resources are not ones we are entitled to, but are gifts which sustain life. 

The principle of stewardship makes it impossible to hide behind a screen and to ignore the impact which our spending decisions have on people and communities around the world, however far removed from our lives they seem. It invites us to use our money and resources to invest in things which will serve us - and others - well, and tells the world that it matters that we challenge systems which perpetuate economic and environmental injustice. 

And, if I happen to miss out on that vacuum cleaner while I’m out for a walk this weekend, at least it’s less than a month until the Boxing Day sales hit our screens.