Essay
Comment
Identity
Politics
7 min read

Outsourcing our identities: the corrosive effect of political tribalism

Political identities need to connect with core identities, Andy Flannagan reflects on how political disagreement can distort the lives of participants.
Across the heads of a roadside crowd, men wearing orange sashes and military band uniforms march along.
An Orange parade in Larkhall, Scotland.
Ross Goodman, CC BY 2.0, via Wikimedia Commons.

I spent the first 24 years of my life in Northern Ireland. I am incredibly proud to say that it is my homeland. I am still a regular visitor. I love it. I love the people. However, that doesn’t change the fact that my beautiful, yet broken home provides a disturbing case study in what can happen when two communities live in the same space, but separately.  

That is sadly what is happening in the USA right now, and increasingly what is happening in the UK too. What is at the root of an inability to co-exist with those with whom we disagree? There are many answers to that question. I am not saying that what follows is the only answer, but that perhaps some ancient realities underly our present-day struggles. 

When we hold too tight to an identity and someone pokes it, we get angry. But what shifts us from holding something healthily to grasping it with a clenched fist? 

It is difficult to have an academic discussion about where the border (if any) should be in Ireland. The hurt and history go deep. Reactions are visceral. You only have to note the violent responses to a green, white and gold flag flying on a civic building, or an unwelcome red, white and blue kerbstone appearing overnight to realise that something deeper is being triggered. Similar to the ‘culture war’ issues that plague our present, these coloured symbols illicit emotional reactions because they challenge our very identity.  

When we hold too tight to an identity and someone pokes it, we get angry. But what shifts us from holding something healthily to grasping it with a clenched fist? In the political realm these tribal identities may be conservative, progressive, brexiteer, remainer, Democrat, Republican, or many others. 

We all need what I would call these ‘secondary identities’ to survive and get things done in this world. We need a sense of belonging to a tribe. But without a strong primary identity, we cling to these secondary identities so tightly that we are unable to engage healthily when someone challenges them. I’ll put my cards on the table. I believe that the primary identity of every human (whether we believe in a deity or not) is that we are made in the image of God. We have divine DNA in us. It’s the common thread of our humanity, designed to represent (or image) the kind, just leadership of God to the world. 

This is our core identity. This is the thing that people should see if they bite into us like a stick of rock. But if we lose connection with that core, we will still find our identity elsewhere. Our God-given desire to get a sense of who we are and where we fit in continues to operate.  

The problem with idols is that once you give your primary allegiance to them they exact an increasingly large price from you, without you even noticing it. 

The ancient scriptures also give us a useful language for what happens when we give over too much of our identity to a cause or group. The nation of Israel were experts at doing this. In their bones they wanted to worship something or someone, but rather than the hard yards of a mystical journey with a God who was often playful or invisible, they chose the more tangible, internet-speed version and created an idol from what they already had and what they already knew. Cue golden calves and strange statues. 

This grasping for simplicity, and tangible immediacy, helps to explain why Brexit or wokeness have become an idol. And why Trump has become an idol too. In Northern Ireland, the Irish flag has become an idol, as has the Union Jack. And the problem with idols is that once you give your primary allegiance to them they exact an increasingly large price from you, without you even noticing it.  

We often talk about shifts in culture without recognising that the word culture is derived from the same root as the word cult. ‘Culture’ provides invisible, uncontested leadership – it is that which we presume to be true, without stopping to question it, as we would not question a cult leader. 

This is about avoiding the outsourcing of our identity to things that may be good, but that shouldn’t control us. 

In my work with Christians in Politics, bringing Christians together from across the political spectrum, I have become fairly good at spotting when folks start to lose touch with their primary identity. You notice it from the visceral, speedy reactions on social media, subliminally prioritising their immediate emotional state above the emotions of others.  

Sadly, this accelerated during the COVID lockdowns, when it was all too easy to spot the radicalisation of previously fairly centred people. More time than usual on social media, more fear than usual from living through the global pandemic, all leading to them spending more time down algorithm-induced rabbit holes. 

This is not about the elimination of emotion. Nor producing an anodyne, academic, rational public square. After all, many who believe that they are made in the image of God also follow the human who they believe perfected that image, and he spent plenty of time raging against injustice and turning over tables.  

This is about avoiding the outsourcing of our identity to things that may be good, but that shouldn’t control us. Such things should influence us, but they shouldn’t forge us.  

The term idol is useful as it is now in popular usage thanks to TV shows like American Idol. Something in us knows that such here-one-minute-gone-the-next celebrity is not exactly bad for us, but also that such celebrity does not exist without a large number of people giving inappropriate amounts of time and attention (proportional to their talent) to these celebrity lives. 

There is a reason people try to keep religion and politics away from polite dinner table discussions. 

The challenge is that the most toxic idols are often actually really good things. Money. Food. Sex. These are good things. But as many of us know, if they start to control us rather than serve us, our happiness, waistlines, and marriages may be in trouble. With this understanding we can affirm someone’s political activism and enthusiasm as a good thing. We can affirm a political ideology as broadly helpful, but critique it when it has clearly become an idol in someone’s life, commanding time, energy and in real senses – worship. 

There is a visceral quality to our present debates that goes far beyond the discussion of policies. The enraged offence and wild language thrown at the other side speak of a deep and unhealthy suffusion of our identities to these tribes. 

The reactions we see on social media are the reactions of a child when their iPad is taken away. It is primal. Bearing in mind the toxicity of the social media-scape, it is easy to see how tribes are needed for protection, but if our responses to every situation are the knee-jerk reaction of our tribe, then we leave no space for breath, reflection or even prayer. And there is certainly no time to consult some ancient wisdom. There is a reason people try to keep religion and politics away from polite dinner table discussions. Nobody likes their identity being questioned. But rather than avoid these subjects, could we instead be so rooted in our primary identity that a disagreement doesn't have to lead to the end of fellowship and embrace? 

Tom Wright often points out that in life we will always need progressive (things need to change) moments but at times we also need conservative (things need to stay the same) moments. History is littered with both being significant. To pretend that one is always more important than the other is intellectually vacuous.

Our 'othering' of them renders them less human in our eyes and we are then able to countenance appalling things happening to them,

The same is true of parenting. There are times when a progressive response is required (okay you can start eating solid food now) and times when a conservative response is required (no, we still don't pour milk on the laptop). On a more serious note, discussions around parenting styles that sit on a spectrum between earth-motherly co-sleeping and Gina Ford military drilling are another good example of when disagreements within and between families get visceral. Again, it is because we don't just feel that this is a theoretical discussion. So much of our identity is unhealthily tied up in our insecurities around parenting that we feel that our very person is being attacked. The political and parenting spectra are eerily similar. 

Failing to remember that we are all made in the image of God and all part of the one human family also leaves the door open to the next level of ugliness – it leaves us able to dismiss' those we disagree with. They become people who are easy to label, mock, and dismiss. Our 'othering' of them renders them less human in our eyes and we are then able to countenance appalling things happening to them. They may become people we would rather see removed from proceedings than have reconciled to us. We forget the words of theologian Vinoth Ramachandrara, who said that:  

"when you stand face to face with another human being, made in the image of God, you are standing in the presence of a vehicle of the divine".  

Yes we need to be part of earthly tribes, but we also mustn't lose our identity to the tribe.  

Article
Comment
Ethics
Fashion
Race
5 min read

Anna Wintour is not a moral compass

The Vogue editor’s championing of diversity is all very well, but it’s based on what sells
Anna  Wintour stands holding a small mic.
Anna Wintour.
UKinUSA, CC BY-SA 2.0, via Wikimedia Commons.

Last month, the Costume Institute at the Metropolitan Museum of Art in New York launched a new exhibition. “Superfine: Tailoring Black Style” highlights the history of Black people resisting white supremacy through their sartorial choices. A few weeks after it opened, the 2025 Met Gala, which serves to raise funds for the Costume Institute, was chaired by Black voices across the creative industries, including A$AP Rocky, Pharrell Williams, Lewis Hamilton, Coleman Domingo and Lebron James. The exhibition has already received rave reviews from Black writers and academics, likely in part due to its co-curation by Monica Miller, who literally wrote the book on the subject Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity

Concurrently, a few hours south of New York City’s Metropolitan Museum of Art in Washington DC, Donald Trump was calling Diversity and Inclusion initiatives “dangerous, demeaning and immoral.” A series of policies rolled out across the US federal government has led to the shutdown of not only diversity programmes, but a quiet disappearance of wording and other initiatives that might be interpreted as promoting similar themes. 

But the Costume Institute, which does not receive any federal funding, is uniquely free to follow Anna Wintour’s steer. And Wintour, Conde Nast’s Chief Content Officer and Editor in Chief of Vogue, is fighting back. “I feel we need to be courageous”, she told the Washington Post last month. Now, she added, is “a challenging time”.

Until now, Wintour has been an unlikely activist. Vogue has long been criticised for a range of ethical issues that include,  including lack of diversity, promotion of unhealthy body standards, and the sexualisation of young women. But are the magazine and Wintour now our bastion for future hopes of racial justice and equality?

In 2020, many of my friends and family ordered books and listened frantically to podcasts about race in America because of the events surrounding George Floyd’s death. In May 2020, a video circulated of officer Derek Chauvin suffocating George Floyd as he called out for his mother, leading to a flurry of protests and debates about the racial bias present in institutions. 

In those days, learning about the systematic injustice faced by Black Americans and calling for change felt popular. Everyone was doing it. Books like The New Jim Crow by Michelle Alexander, Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge, The Color of Law by Richard Rothstein, and How to be an Anti-Racist by Ibram X. Kendi filled our Amazon carts and library holds. 

These days, many of those books have quietly disappeared from the shelves. For sure, there are those who continue to fight for racial equality. But the winds have changed, with some companies - like Conde Nast - landing on one side, while Google, Meta and Amazon disappear from the horizon. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities.

It might seem obvious that brands are not the best source for our moral formation. But the fact is that many of them see themselves as culture-forming and mission-driven. If you don’t have something else to help form your idea of what the world should look like, why not Vogue, with its picture-perfect editorials, or Google, with its future-facing innovations? 

For me, my beliefs in diversity and racial justice come from something stronger: my Christian faith and the many Black men and women globally who share this faith with me. It was my reading of Black Liberation theologian James Cone that first showed me the depths of beauty I could gain by understanding my faith through someone else’s perspective. Cone was famous for his book which drew parallels between Jesus’s death on the cross by Roman crucifixion, and the deaths of many Black men by lynching in the American South. Cone stopped me in my tracks, making me rethink a key symbol of my faith. He said this: 

“The cross has been transformed into a harmless, non-offensive ornament that Christians wear around their necks. Rather than reminding us of the “cost of discipleship,” it has become a form of “cheap grace,” an easy way to salvation that doesn’t force us to confront the power of Christ’s message and mission. Until we can see the cross and the lynching tree together, until we can identify Christ with a “recrucified” black body hanging from a lynching tree, there can be no genuine understanding of Christian identity in America, and no deliverance from the brutal legacy of slavery and white supremacy.”

It won’t make it into a Vogue editorial anytime soon– but maybe that’s the point. 

A faith-based belief in justice comes with challenges. It can feel tiring to face a troubled history of racism in a religious institution. Existing in diverse, faith-based communities brings everything from awkward cultural differences to true and genuine disagreements. The global Anglican communion faces tension between white, liberal progressives in the UK who want to celebrate gay marriage in the Church of England, and an assemblage of Christians of colour in the Global South who maintain strong convictions about traditional views of marriage and gender. Our faith in Christ is the anchor that holds us together. But these are real disagreements; they’re not trivial, and there’s no easy way forward. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities. And this is why we can’t rely on people like Anna Wintour to form our vision for the future. As nice and important as it is to promote diversity in models, photographers, and designers, ultimately Vogue will be shaped by what its editors and publishers think will sell on the newsstand.  

This is my plea for us all. Let’s not let the shifting tides of any company– Meta or Vogue– decide our ethical convictions towards justice. Let’s rely on something stronger.

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