Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Essay
Belief
Creed
Football
Sport
6 min read

Argentina’s adoration of Lionel Messi

The icon of the beautiful game holds a nation's gaze, giving insights into redemption.

Matthias is a priest-theologian, and Centre Lead for St Mellitus College, Chelmsford

A child on the shoulders of a parent wears a light blue and white stripped football top, waves the Argentinian flag
Pedro Chosco on Unsplash.

“Behold, the Lamb of God, who takes away the sin of the world.” 

The words recited by the priest during the Eucharist as the chalice and host are lifted, inviting participants to fix their gaze on Christ, encapsulate the profound truth that what we gaze upon has inordinate power to shape us. It is a truth echoed not only in spiritual practices but also in our everyday experiences. In a world flooded with visual distractions, an age dominated by screens, this act of beholding is a counter-cultural reminder of the reality that our gaze determines our desires and, ultimately, the people we become.  

Of course, our gaze is not limited to religion or technology; it also relates to culture, and our idols in music and sport deeply influence us for better or worse.  

This truth became vividly real to me during our family travels through South America last summer. Our synaesthesically-rich itinerary of truly memorable encounters with the vast natural and cultural heritage sites of the continent coincided with Lionel Messi’s triumph in the Copa América. As a family we enjoyed witnessing the national celebrations of the football giant taking his foremost place in the pantheon of La Albiceleste – the Argentinian national team. As part of our backpacking through Argentina, we visited Rosario, the birthplace of the great man. 

For my six-year-old son, the trip was a chance to step into the world of his hero. Visiting the modest house where Messi grew up, his kindergarten, the playground where he would have played, and the club he represented before moving to Barcelona and global fame was fascinating. But far beyond all these famous sites was the immediate visual bombardment of graffitied murals across the city’s walls celebrating his legacy, life and achievements. They highlighted how deeply intertwined Messi’s story is with the local and national consciousness. Navigating our way through these vibrant backstreets and billboards, our own human senses blurring in the Argentine cultural imaginary, we reflected on how we were also manoeuvring our way through a modern-day pilgrimage. 

For the figure of Lionel Messi commands etheric resonances far beyond the immediate significance of his footballing career. His story is about more than sporting success, and as a cultural icon in Argentina he has now surpassed Diego Maradona. Messi’s journey conjures a strikingly messianic arc, encapsulating themes of death and resurrection. From his emergence out of humble beginnings before being flung into international stardom, his resignation from the national team amid public outrage to his triumphant and redemptive return, leading Argentina to World Cup glory. 

Along our travels, we were surrounded by beauty; in creation, culture, and human creativity. This beauty and artistry also shines forth in Messi and his craft. Watching someone of such skill and elegance on the pitch, and such apparent humility away from the cameras, embodies the joy of the beautiful game. Messi’s place within the Argentine cultural imagination, as a social actor producing and reproducing a shared sense of meaning that verges on the spiritual, is also cemented in the country’s cultural delights. These narratives of new beginnings and flourishing are evident not only the vibrant street art, but also in the exquisite steaks and fine Malbec wine consumed in the fashionable Buenos Aires restaurants frequented by footballers and other celebrities.  And, in the ubiquitous ‘Number 10’ football strips we saw worn by every second visitor at the breathtaking Iguazú Falls. This powerful symbiosis between Messi and the collective idea of ‘Argentina’ means that his triumph in 2022 became a communal act of redemption for a nation whose imagined identity is intricately tied to the sport, the culmination of a wider set of imagined bonds fostering a collective sense of belonging, meaning, and beauty. 

Beauty and the Church 

This appreciation for beauty resonates deeply with the Christian tradition. Beauty matters – not only in life but also in the Church, in worship, and in encounters with the divine. Just as Messi’s artistry captivates, so too should the Church inspire awe and wonder. The synaesthetic experience of Christian worship, the harmony of liturgy and sacred music, provides glimpses of the divine and transcendent beauty and is designed to draw the gaze upward, to behold Christ and his beauty. In the early Church, when Christians emerged from the underground catacombs and built churches and cathedrals, pagans marvelled at the beauty of the liturgies occuring inside. The order, reverence, and otherworldly radiance of Christian worship captivated those who encountered it. 

The importance of beauty in worship echoes the Transfiguration, where Christ’s divine glory was revealed and transfixed his disciples. On Mount Tabor, Christ unveiled the divine radiance that transforms all who behold him, all who fix their eyes on him. The beauty of God transforms us when our minds are oriented toward God. This is not merely aesthetic – it is theological: our entire being is beautified. St. Maximus the Confessor argued that when our mind is oriented toward God, it is beautified by him, and as this beauty flows outward it also shapes and transforms our being. Conversely, when we turn our attention away from God, we lose this radiance and harmony, becoming shapeless and disordered. 

Beauty, then, is not just a peripheral concern; it is integral to worship and formation, to our becoming fully human and being fully transformed into the image of God. The Church should be a place where we encounter the beauty of Christ, where the liturgy itself becomes an icon that draws our ears and eyes, minds, hearts, and bodies towards God. 

The Redeemer gazing back

In our culture, we are drawn to watch figures like Lionel Messi, whose brilliance and beautiful artistry inspire devotion and cement collective cultural and even spiritual meanings. Yet, while football and an individual’s life story might inspire and unify, as we are reminded by Dietrich Bonhoeffer, they nevertheless remain penultimate. These worldly things, be they football, fame, or even national unity, cannot satisfy our deepest longings and thirst for ultimate meaning, and will ultimately fade away. In the wider spiritual imagination, these moments of beauty do however encapsulate a deeper, lasting reality, and so may point beyond themselves, toward the source of all beauty – God Himself. And this is where theology and the gaze converge, bringing us back to where we started: that what we choose to look upon shapes us profoundly. As we navigate a world filled with distractions and idols, it is a reminder that what we choose to behold not only reflects our values but also shapes the people we are becoming. The question is then, where – or rather at whom – are we directing our gaze? 

Our South American travels culminated in Rio de Janeiro, at the feet of the iconic statue of Cristo Redentor. Standing atop a mountain, Christ himself gazes over the metropolis, the shimmering beaches, the favelas, and the Maracanã Football Stadium. With outstretched arms, the statue is an enduring symbol of Christ’s immanence. Not a distant, transcendent God removed from our world, but the present Christ.  

In considering what shapes us – be it football legends, the wonders of creation, or the allure of our screens – it becomes evident that only one gaze has the power to redeem. The story of Lionel Messi may inspire us, but the story of Jesus Christ redeems us. Only in Christ do we find a beauty that is both immanent and eternal, calling us to fix our eyes on him and be transfigured by his glory. For we can only behold him at all because he was beholding us first. 

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief