Column
Culture
Football
Sport
4 min read

Football transfers are just cheat codes to success

Not every problem in the game, or life, can be fixed overnight.
TV presenters stand eith side of a large screen showing football team badges.
Pundits prognosticate.
Sky Sports.

A couple of years ago I bought a Nintendo Switch and waved goodbye to my productivity. I’ve recently been playing Balatro, the breakout indie success of 2024 that is essentially the lovechild of poker and heroin, it’s that addictive. I now dream in playing cards. It’s a miracle this column managed to get done, frankly.  

However, as all-consuming as Balatro is, one game I simply can’t allow myself to play again is Football Manager. I know that, if I do, the next few months of my life will be a blur as I try to make my team that little bit better.  

It’s not that I especially love tweaking tactics or managing a team of plucky underdogs. No, for me, Football Manager may as well be player transfer window simulator punctuated unhappily by the occasional season of actual football. 

Like most football fans, I love transfers. Sometimes more than I like actual football. As the January transfer window opens, I’ve found myself wondering why this is. The January window is normally a slow one, with little happening. Clubs challenging for titles and trophies, or scrapping to avoid relegation, (or, in Manchester City’s case, somehow both?) are generally unwilling to sell important players mid-season (FAO: Trent Alexander-Arnold and Real Madrid). 

And yet. If you are one of those clubs pushing for a title, or desperately fighting to stay up, a new signing or two can be just what’s needed.  

Transfers are, of course, never guaranteed to succeed. Antony (£85 million), Paul Pogba (£89 million), and Nicolas Pépé (£72 million) should put that discussion to bed. But it’s hard to argue with the results sometimes. Liverpool sign Van Dijk, Salah, and Alisson and go from bridesmaid to bride almost overnight. Nottingham Forest is promoted and decide to buy Literally Every Footballer in the World (okay, 31 players, but still that’s basically a whole academy). They currently sit level on points with Arsenal.  

Transfers are all potential, and potential is always exciting. The grass is always greener. The next transfer might just be the one to take your team to that next level. 

But football’s obsession with transfers also speaks to the tempo of modern life and our need to slow down. 

We have become somewhat incapable of thinking long-term or living slowly. I don’t think it’s as simple as our attention span decreasing. The thought of watching a three-hour film seems completely impossible to me, but I would very happily watch episodes of Brooklyn 99 for about 5 hours straight, given the chance. It’s almost as though I have to micro-dose content now (yes, hello again, Balatro).  

And so it is in football, too. Fans want success now, not next season. And in this context transfers become the cheat code to success. 

Does your team struggle to score goals? Transfer. 

Is your team incapable of keeping a clean sheet? Transfer. 

Does your life generally feel meaningless and devoid of purpose? Transfer.  

The solution very rarely seems to be, you know, better coaching or better tactics. It’s always transfers. Transfers are simply the micro-dosing of the footballing world and speak, a quick hit with the promise of instant result. 

 

Not every footballing problem can be fixed with a transfer or a sacking. Not every cultural or social problem can be fixed overnight or without pain. 

Of course, we don’t just see this in transfers: manager turnover is a symptom of the same phenomenon. Want an instant improvement outside of a transfer window? Sack the manager. The speed with which a manager’ status can change from being the Second-Coming-of-Christ to drive-him-out-with-pitchforks is alarming. Ange Postecoglou at Spurs sometimes gets both in the same week. 

But the most successful managers in Premier League history – Ferguson, Wenger, Guardiola, Klopp – were all ones who were afforded time. Even when the case could be made for them being sacked. By contrast, Watford have had more managers than the Catholic Church has had Popes and look where that’s got them.  

Like so much of society, football is enraptured with a short-term, win-now approach to the sport. But humans are not built to live at this tempo constantly. They are built for rest, and for ebb-and-flow.  

 Not every footballing problem can be fixed with a transfer or a sacking. Not every cultural or social problem can be fixed overnight or without pain.  

Society is often reticent to learn anything from football. But footballing success shows us that short-term quick-fix solutions can only go so far. The promise of transfers is often a false one. True stability and true flourishing come from slow thought and long-term work.  

We are creatures, made to live in time. No good comes from trying to cheat this basic fact of human existence.  

Right. Time for Balatro.  

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Article
Belief
Community
Culture
Music
1 min read

Oasis: it's all gone a bit biblical at this summer’s musical moments

We’re reaching for some ancient vocab to describe our experiences together

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A silhouette of a musician holding up shakers.
'Cast no shadow'.
x.com/oasis

A biblical narrative keeps whirring around my mind.  

In the first century, Paul – planter of churches, writer of letters, spreader of the way of Jesus – finds himself in Athens, the Graeco-Roman city where meaning is made. He wanders around this city, soaking up its culture, noticing its priorities, watching its habits. But he doesn’t do so silently. Paul pulls out his usual party trick; yelling about Jesus here, there, and pretty much everywhere, eventually catching the attention of the local philosophers. They want to hear more, and Paul finds himself thrown in front of the Areopagus, the meaning-making council at the heart of the meaning-making city. The cultural epicentre of the Graeco-Roman world, one could argue.  

Never one to miss an opportunity, Paul gets to his feet and unleashes a monologue for the ages, kicking off with this line: ‘People of Athens! I see that in every way you are very religious…’ 

Quite the opener, isn’t it? 

It’s that opening line that my imagination seems to have gotten snagged on.  

There is so much going on around me – right here and right now, in 2025 - that makes me want to find a place into which I can scream the exact same thing. There and then, here and now, I can see that in every way we are very bloomin’ religious.  

What Paul and I don’t mean by such an assertion is that everyone our contexts are signed up – hook, line, and sinker - to an organised religion. Such an assertion would be silly, considering the data tells a different story. What I’m pretty sure Paul meant, and what I know I mean is this – in every kind of way, people are searching for that which is bigger, deeper, truer than ourselves. We are directing our attention, our energy, our worship in certain directions. We are seeking ritual and practice, wrapping ourselves in stories that give meaning to our day-in-day-out experiences, stories that tie our lived reality into something that transcends it. We’re grasping for a world that is more full of beauty, truth, and sense than we imagined; pledging allegiance to our inkling that there is something more. Yup. In every way, we, the good old human race, are very religious.  

Paul said it with his chest then, I think he’d say it with his chest now. 

There are a hundred different places that I could go in order to pluck some ripe evidence for my theory – but for now, my evidence of choice is the language being used to describe the long-awaited Oasis reunion.  

‘Biblical’ 

That’s the word being used – in national headlines and personal Instagram captions alike, ‘biblical’ is the adjective of choice.  

Isn’t that strange?  

I don’t really know what people mean by it, to be honest. According to my research, they’re taking their cue from Liam Gallagher himself, who was the first to describe the band as such. Stay humble, Liam.   

Is using ‘biblical’ as the descriptor of choice a reference to the reconciliation of warring brothers? That’s certainly a biblical motif, which I guess is being played out in real-time, witnessed by those who could afford the £400 ticket (no, I’m not bitter). Is it implying that this event is so monumental, it should be canonised somehow? Written about? Memorialised? Poured over for millennia to come? Or is it a reference to the fact that what we are witnessing is the fulfilment of rumours, prophecies, hopes and expectations?  

Maybe it’s all of the above, maybe it’s none of the above. It doesn’t really matter. What matters, at least to me, is that people are wanting to express that these gigs are more than the sum of their parts; there’s something transcendent about them, something awe-inspiring, wonder-infusing. Something that feels, dare I say it, religious about them.  

It gets even more interesting, because such sentiments aren’t reserved for the reunification of the Mancunian brothers.  

I’m still stunned, curious to the point of distraction, about the fact that we – in a secular, materialist, rational culture – cannot help but stretch toward spiritual language. 

In a podcast episode recorded in the days leading up to this year’s Glastonbury festival, the DJ and broadcaster, Annie Mac, described the event as ‘communion’, explaining that ‘when you don’t go to church, you need to get that somewhere.’ On the flip side, in the days following the festival, another DJ and broadcaster, Miquita Oliver, teased the endless Glastonbury posts that were filling up her social media feeds – she jokingly stated that ‘it all gets a little churchy after Glastonbury… like “it’s heaven on earth”… can we all relax?’  

So, here we have it again – people reaching for religious language to describe significant musical events. Be it the Oasis reunion or Glastonbury – I’m fascinated by the fact that we’re not content with stating that these gigs are merely talented people doing what they do well, and in so doing, giving us an enjoyable time. Such language may be factually accurate, but it doesn’t feel true enough to us. Rather, we’re grappling with the feeling that these events feel like something we were made to experience somehow, they they’re tapping into the deepest parts of us, perhaps?  

In the past, I’ve wondered whether this is down to the sense of profound togetherness that these events provide – how they have the ability to remind us that we’re bound to each other, only if for a night. They’re a direct afront to individualism, the biggest and sturdiest lie of our age. I’ve also reflected on the fact that they instil as sense of awe within us: raw awe. An elusive emotion that can be hard to come by, but that we were made to feel. I still think all of that comes into play. 

I’ve pondered this a thousand times and yet I’m still stunned, curious to the point of distraction, about the fact that we – in a secular, materialist, rational culture – cannot help but stretch toward spiritual language. Nothing else quite hits the spot; nothing else feels quite deep enough, big enough, true enough. Religious references and language, we’re determined to keep them in our repertoire, aren’t we? Our reliance upon them betrays us. Indeed, I’ve come to see our unceasing usage of them as a crack in the façade of disenchantment. 

Oh, people of 2025 and beyond, I can see that in every way you are very religious.  

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