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4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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3 min read

Could I strike a deal after a public humiliation?

How to come back from setback after setback.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

President Zelensky speaks and a caption reads ' on the economic partnership with the United States.
The art of the deal.
x.com/ZelenskyyUa

‘USA and Ukraine sign a minerals deal.’  

Two months ago, this headline looked impossible. The world watched in horror as President Zelensky was mistreated in the Oval Office and then appeared to be booted out of the White House before scheduled negotiations for the deal could begin. Zelensky left Washington having been publicly humiliated by the most powerful leader in the world.  

Whether he was blindsided, underprepared, badly briefed, misguided, disrespected, the victim of bullying or some combination of all of the above, the stakes for both him and Ukraine were as high as it could possibly get.  

These sort of political bust-ups if they happen, happen behind the scenes. But this was in the open, on air, for all the world to see. Not only then but it is available to view online in perpetuality.   

Now for just one minute, put yourself in President Zelensky’s shoes, what would be your next move? Me, I am probably going to cry, check my socials, go to sleep and say I am going home. I am done for the day. So many thoughts would be going through my mind. In all honesty, I would probably be going through all the stages of grief!  

Denial – ‘I can’t believe that just happened. Did they really just throw us out?’  

Anger – ‘What was J.D. Vance doing? Why did they gang up on me? I thought we were allies. I am not coming back here ever again.’ 

Bargaining – ‘Let’s get them on the phone. Does anyone have a contact we can reach out to? Can someone try to call the Secretary of State, Marco Rubio on private number?’ 

Depression – ‘What have I done? I have made things infinitely worse for my people and our country. Will we ever win this war? Will I be responsible for the surrender and end of Ukraine? Maybe I should resign and we hold elections?’ 

Acceptance – ‘It has happened now. No use crying over spilt milk.’ 

At this point I would say, ‘I am going to bed. Let’s start again in the morning’ (I think you can see why I am not a political leader).  

When I put myself in President Zelensky’s shoes and I think back to that day in February, (putting the war itself aside) and contrast it with his recent meeting with President Trump at Pope Francis’ funeral alongside the minerals deal, I am reminded of old wisdom found in an old book - the Bible.  

'Even if good people fall seven times, they will get back up.' 

Public humiliation, shame, disappointment and failure are often times when we give up and disqualify ourselves. Rather than view it as a moment in time, we tend to claim our failure, mistake or mishap as part of our identity. This often causes us to walk away from good opportunities and hold ourselves to an unattainable standard. My Christian faith teaches me to place my identity not in anything I do but in what Jesus Christ did for me when he died on the cross for my mistakes. Jesus like Zelensky, faced public humiliation and shame. He is the ultimate example of how I ought to respond in the face of opposition. Jesus did not respond to his accusers and remained focus on his mission to save not just a one nation but an entirely broken world.   Every so often I need to be reminded of this.  

Very few of us, if any of us, will ever face the level of public humiliation or as high stakes as President Zelensky did on that day (even if it feels otherwise). Things will go wrong, we will make mistakes, people will cause us embarrassment, but it will only be for a moment in time. This new minerals deal is a reminder that things can and will get better. Our mistakes or bad circumstances do not define us, we can and will recover if we are able to get up and try again. 

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Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
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