Article
AI
Creed
Morality
Spiritual formation
6 min read

The moral machine: algorithms that give a window into the soul

In TikTok’s algorithm Graham Tomlin saw something that got him thinking. Could it lead to moral health rather than harm?

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A abstract grid of colourful cubes with arrows, crosses and cubes, viewed from above and at an angle
Champ Panupong Techawongthawon's illustration of artificial intelligence.
Google DeepMind on Unsplash.

A few years ago, I was thinking of buying a camera for my wife as a birthday present. I lazily browsed a couple of websites to check out the options. Then something odd started to happen. Somehow, my laptop seemed to think this was a good idea and sprang into action. Whenever I went onto Amazon, Ebay or any other website selling stuff, it kept pushing adverts for cameras at me. Canon or Nikon? Point and Shoot or DSLR? How did it know? Could it read my mind?

It was the first time I noticed the power of the algorithm.

A bit later on, thinking I ought to get up to speed with the regions of social media that I had little clue about, I opened up TikTok and started to swipe upwards (apparently that seemed to be the way to do it). This time I was determined not to like or unlike anything, follow anyone or be followed by anyone. Yet mysteriously, it still worked out what I liked and kept pushing short, addictive videos at me, enticing clips of football, mountains and music along with other random stuff mixed in. How did it know me so well?

It is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them.

Of course, better informed people than me know how all this works. The algorithm figures out which accounts you follow, any comments you’ve posted, clips you’ve liked or shared, and in particular, videos you watched all the way to the end. So, if you linger over a video, it knows you like it. If you rush on quickly to the next one, it makes a mental note that you’re not so keen.

It all feels a little sinister, yet very clever. You often read dark theories of social media, and the way it is re-wiring our brains. Yet when you look a little closer, it is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them. So, if you like or linger over certain videos expressing a particular cultural or political opinion it will send you more of the same. The result is we get confirmed in our own frameworks which never get challenged by others. It's part of why we are so polarised as societies these days. When you ask why ‘the other side’ cannot see the obvious truth that you see, the answer is that they literally don’t see it. They don't see it because the algorithm doesn't feed them the same things as it feeds you.

As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.  

Social media like TikTok, Facebook and Twitter (or X)  learn to recognise what your heart really desires (not just what you say you do). They notice what you linger over, what catches your fancy and sends you more of the same. They are, apparently, studiously neutral on moral questions. They seem to have no moral designs on you to school or form your soul in particular ways, but are simply a reflection of your own longings. What TikTok, Facebook, Instagram and the others all do is to propel you further in the moral direction in which you are already headed. Which for most of us, is not a great idea.

Now of course there would be howls of protest if TikTok announced a moral code – that it was about to encourage virtue and discourage vice by deliberately sending us improving videos, material that the mysterious people who run it think is good for us. And that is not because we think virtue is bad and vice is good, but because we can’t decide on what virtues we want to encourage or what vices to stamp out. We draw a line at cruelty to children and extreme violence, but not much else. It is also because we hold as sacrosanct the freedom of the (adult) individual to choose his or her own way in life, as long as they don’t hurt anyone else.

Such sites are examplars and vehicles of expressive individualism – not just in the myriads of people who show off their dance moves, sing their songs or act out half-funny scenes on a golf course, but in that they confirm me in me my own wishes. They don’t tell me what to want. But they give me more of what I want. As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.  

Such sites appear to be morally neutral. They don’t seem to aim to educate or form you in any particular direction. Or at least they are supposed not to. But of course nothing is entirely neutral.

Funnily enough, it’s not how we bring up children, or educate ourselves. When we bring up a child, most of us have some kind of vague or not so vague moral code in mind. We reward kind and helpful behaviour, and we punish selfish and mean actions. We don’t tend to give more of the same to a child who has eaten the first half of the packet of biscuits, or encourage a brother to hit his sister yet again. We have a goal of some form of moral formation in mind.

Yet, despite our confusion over which virtues to encourage, we need some kind of moral guidance for our wandering and flawed hearts, linked to eyes that are tempted to feast on things that fascinate but are not good for us. Like a glutton who cannot stop eating, even if these sites don’t themselves push extreme violence, pornography, aggression, they offer enough of the soft version of these to draw you in. And it’s not hard to find sites that will take you deeper into the darkness. And those sites will already know the way you are thinking and desiring and are ready to pull you in deeper into the mire.

The problem is not so much with the algorithm. It is with us. Netflix’s documentary, ‘The Social Dilemma’ quotes an alarming statistic - that fake news spreads six times faster than the truth. The reason is not hard to find. We are fascinated by the sensational and alarming rather than something a little more ordinary yet which happens to be true. As one person in the documentary put it: “The internet has a bias towards false information. Because false information makes more money. The truth is boring.”

The moral philosopher Gilbert Meilaender wrote:

“Successful moral education requires a community which does not hesitate to inculcate virtue in the young, which does not settle for the discordant opinions of alternative visions of the good, which worries about what the stories of its poets teach.”

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.

The purveyors of social media are not innocent in this as they do exploit our worst tendencies, but in the end they simply confirm us in our own moral confusion. Yet it does point up the problem in the liberal ideal of leaving ethical decisions entirely up to the individual, to give entirely free choice without any guidance, because with our crooked hearts, it will always end up feeding the darker sides of our characters without a corresponding pull in the other direction, something which Christians called divine Grace.

St Paul wrote to the small group of Christians in Philippi, surrounded by the highly sexualised and violent culture of the Roman empire: “whatever is true, whatever is honourable, whatever is just, whatever is pure, whatever is pleasing, whatever is commendable, if there is any excellence and if there is anything worthy of praise, think about these things.”

I’m not saying don’t watch TikTok. But here’s an idea. Why not try to make it into a morally forming version of what you want to be, not what you are? Exercise a bit of moral direction yourself. If you see a video which you know in your conscience is not good, or is spreading lies, swipe it away quickly. If you see something positive, dwell on it.

If you approach it this way, you might just be able to persuade the algorithm to shape you in good ways and not the bad. It could become a means of growing in goodness, but only if you want it to be.

Article
Creed
Death & life
Football
Trauma
5 min read

The derby, the downpour, and the death of a hero

At Anfield, grief and glory collide
A mural on a side of a pub shows a footballer making a heart sign.
Diogo Jota commemorated, near Anfield.
Liverpool FC.

My wife and I went to our first game of the season recently: Liverpool v Everton, in the pouring rain. The stuff of dreams.  

It’s a bit of a walk from the train station to Anfield and the whole way, I’d been so excited to get that first glimpse of the stadium, the fans, the atmosphere, the buzz. We turn a corner and suddenly you can see Anfield looming large between rows of houses. One more street and then we’re there and … flowers on the floor. Tributes to Diogo Jota. 

Oh yeah. Diogo Jota’s dead. 

We get a pie, a programme for Jo’s Mum and Dad (who lets us use their season tickets; thanks Jeff and Janet), find our seats. Kick off. Flags wave from the Kop as they normally do and … there’s one of Diogo Jota. 

Oh yeah. Diogo Jota’s dead. 

10 minutes in and Ryan Gravenberch scores a beautiful goal to make it 1-0 and Anfield is roaring. Then 20 minutes hits and everyone stands up to sing Diogo Jota’s song (“Oh, he wears the number 20 …”). 

Oh yeah. Diogo Jota’s dead. 

I hadn’t forgotten that Diogo Jota had died, but being at Anfield made me remember that Diogo Jota had died. 

Being at Anfield – seeing the flowers and the flags, singing his song – all of it hit me and my wife unusually hard. With each new reminder of Jota’s death, I was taken back to the moment a mate messaged me to ask if I’d seen the news of his car crash. There I was again, no longer at Anfield watching the footy, but stood in my house, staring at my phone in disbelief.  

For the last year or so, St. Mellitus College (where I’m lucky enough to teach) has been hosting a series of public events to celebrate 1700 years since the Council of Nicaea. The events have been fantastic and, one of the perks of the job is that I’ve had loads of chances to learn from some of the best theologians alive at these events.  

In March 2025, Professor Trevor Hart was giving one of the public lectures for this project. The next day, I and the rest of the staff team had a chance to speak with the professor about his paper. One of the things that struck me in the conversation was what he said about trauma. 

One of the key characteristics of trauma, he said, is that it interrupts our sense of time. I’m going about my day and – all of a sudden – something triggers my trauma response and the past (that thing or event that causes my trauma) is made very present again. I see it and feel it as if it I’m living it for the first time again; it is re-present-ed to me.  

And this is exactly what happened to me, 20 minutes into the Merseyside Derby.  

Look, I’m not saying I have PTSD about Jota’s death or anything like that. I didn’t know Jota; frankly he’s not mine to grieve and I don’t want to co-opt the loss that Jota’s friends and family will be feeling.  

But, our first trip to Anfield since Jota’s death gave us something of a taste of how trauma re-present-s itself. The past became all too present as I stood there, thinking about the moment I heard of Jota’s death.  

But, for a Christian theologian (like Hart), this aspect of trauma is very significant. Because this is exactly what happens in the sacraments.  

The sacraments are bits of Church life in which Jesus Christ is really and especially present. Different Churches will disagree on exactly which events or rituals constitute the sacraments but most would say that baptism and Holy Communion definitely do. 

Let’s take Holy Communion (sometimes called the Eucharist, or Lord’s Supper) as an example. Again, this will look different in different Churches, but in holy communion bread and wine is blessed and said to become Jesus’ body and blood. And here we see the rupture of past and present. The body and blood of Christ, broken and shed on the cross before being raised again, is re-present-ed here for me, now. It is made really present (both in the physical and temporal sense of that word).  

Time and space collapse in on themselves as Jesus Christ – who created time and space in the first place and so can do what He wants with them, thank you very much – bends them to His will just to be present here, and now, with me. 

I wonder whether something similar happens in trauma, too? If trauma, too, might function as a sacrament, of sorts? If the moment of the past rupturing the present when trauma responses are triggered is precisely where Jesus Christ seeks to meet and really be present with those people? 

It certainly felt like it in the roaring, red cathedral of Anfield Road. The moments of remembering Jota’s life and having his death re-present-ed to us felt genuinely … sacred.  

And look, it was the Merseyside Derby, our first in-person game of the season; I was obviously excited, so maybe I was just primed to be emotional when these memories of Jota appeared. Maybe. Who knows? But it would be entirely in keeping with what the Church knows of God’s character that he meets with us precisely at those points where time and space begin to fall apart: in the sacraments, and in trauma. 

There will be flowers and banners and songs for Jota for some time yet. Whenever we drive from our house into Liverpool city centre, we drive by a huge mural of Jota that’s been painted onto the side of a pub.  

It won’t be possible to forget Jota, and there will be lots of prompts to remember him. And in those moments of remembering, time and space may well continue to collapse in on itself. I may find myself once again in my house, staring aghast my phone. And I may well find that Jesus Christ is there with me too. 

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